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IAAPA Expo 2023 Press/Media/Influencer Criteria

The IAAPA Press Office welcomes members of the media to
IAAPA Expo

Register for Press Credentials 

Press Policies and Credential Criteria

IAAPA offers complimentary press credentials to mainstream media and trade press outlets covering the attractions industry. This admission will allow eligible news reporters, online media, influencers, photographers, or camera persons access to the trade show floor during public show hours. A detailed list of eligible personnel is below.

Each outlet may register up to two (2) reporters to cover the Expo.

  • The deadline to apply for media credential is Friday, November 10.
    Media will not be able to register for credentials onsite.
Read the Policies and Criteria

Trade Show credentialed media are expected to adhere to the following policies:

  • All media on the show floor must have a press credential displayed at all times.
  • Any media interviews done with the assistance and coordination of the IAAPA team will require an escort on the show floor by IAAPA Press Office staff, unless otherwise approved in advance.
  • Interviews with an IAAPA spokesperson should be arranged by emailing IAAPA Press Office.
  • All credentialed Press are allowed to photograph booths after obtaining permission from the exhibitor. Selfies sticks and livestreaming of any kind is not permitted.
  • Press are not permitted to participate in special events that require a separate ticket. Registered press seeking to cover those events are required to obtain advance approval from the IAAPA Press Office.
  • Press may attend an educational program unless it is noted a session is closed to media. Credentialed media attending an educational program should ensure their badge is visible and identify themselves as media at the beginning of the session.
  • Advertising and sales personnel do not qualify for press credentials.

 

Press Credential Criteria

All applications must include a story pitch or coverage plan

 

Newspapers/Magazines

 
  • Eligible Staff: Publisher, Reporter (freelance or staff), Editor, Photographer

     

  • Publication should cover a field or industry related to the attractions or travel and tourism industry on a monthly basis.

  • Circulation information must be submitted during the press credential application process.


Radio Stations
 

  • Eligible Staff: News Reporter, News Director, On-Air Personnel, Assistant News Director

  • Listenership must be submitted during the press credential application process.
     

TV/Broadcast Media
 

  • Eligible Staff: News Reporter, News Director, On-Air Personnel, Assistant News Director

  • Listenership must be submitted during the press credential application process.
     

Digital/Online Media
 

  • Media outlet should cover a field or industry related to the attractions, travel, food and beverage, or tourism industry.

  • Viewership may be requested during the press credential approval process.


Independent Blogs
 

  • Media outlet should cover a field or industry related to the attractions, travel, food and beverage, or tourism industry.

  • Monthly page views should average 20,000 to be considered eligible.

  • Website analytics must be submitted with your application
     

Influencers (an individual that only posts content to Twitter, Meta platforms (Instagram, Threads, Facebook), and TikTok)
 

  • For Twitter and Meta platforms: A minimum following of 25,000 and an engagement rate of 5-6% are required to be considered eligible.

  • For TikTok: A minimum following of 200,000 with an engagement rate of 10% to be considered eligible.


Standalone Changes for 2023:

  • YouTube content creators without an established online blog are not eligible for press credentials.
  • No media can attend IAAPA Expo 2023 outside the approved IAAPA-managed program.
  • No children permitted as part of the press program
  • An enforced maximum of 2 credentials per outlet

Meeting eligibility criteria does not guarantee receiving press/media/influencer credentials for IAAPA Expo 2023. IAAPA has the right to refuse or withdraw press credentials or guest passes at any time. If you have questions about press credentials, please contact us at [email protected].


 

Press Office Contacts

Press Office:
Email - [email protected]
 
Caitlin Dineen
Director, Global Communications
+1 321-319-7615

 

IAAPA Expo Official Media Partners

Press Releases

 

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4155 West Taft Vineland Road
Orlando, FL 32837

Phone: +1 321-319-7600
Fax: +1 321-319-7690
E-mail: [email protected]

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