Beyond Invisible: Why the Best Attraction Technology Makes the Day Better
October 1, 2026accesso CEO Lee Cowie on reducing friction, increasing engagement, and building lasting guest loyalty.

We are IAAPA. We connect the diverse and dynamic attractions industry, for the good of us all. Through our community, we grow and improve our people, our companies, and our industry.

Professionals impacted by layoffs or restructuring may request a complimentary IAAPA individual membership.
IAAPA is your partner in navigating uncertainty, helping you build resilience and emerge even stronger—let’s take a closer look at key challenges and how the association can support your success.
Your partner in navigating the complexities of the attractions industry. We champion your interests at all levels of government, providing strategic advocacy and policy leadership to empower your business to thrive in the U.S. and Canada.

Professionals impacted by layoffs or restructuring may request a complimentary IAAPA individual membership.

Learn more about a one-day event in Prague this November. Gain insights about the attractions market in Central Europe, visit local attractions, and network.

accesso CEO Lee Cowie on reducing friction, increasing engagement, and building lasting guest loyalty.

Created exclusively for executives and senior leaders committed to driving growth at the highest levels of management.

This December, join fellow theme park and amusement park professionals for two days of learning, networking, and behind-the-scene tours.
November 16, 2026

Get inspired by the visionaries who shaped our industry. Hear their stories, gain insights from their journeys, and connect with industry leaders.

Join the global attractions industry’s premier event in Osaka, Japan, 28 June - 1 July 2027. Network with leaders and explore innovations.

Experience the premier event for the global attractions industry, November 16 - 20, 2026.

IAAPA Expo Europe will take place between 20 - 24 September in Vienna, Austria.

IAAPA Expo Middle East will take place between 12 - 15 April in Abu Dhabi, UAE.

14 October 2026
Future-proof your business with smarter strategies for profitability, resilience, and sustainable growth. Gain actionable insights to turn challenges into opportunities.
Access global resources and expertise through your IAAPA membership. Cultivate a safety-first culture where every team member contributes to protecting guests and ensuring they have an amazing experience.
Comprehensive attractions industry research delivering global insights, benchmarks, forecasts, economic impacts, and safety data to support strategic decision-making.
The IAAPA Foundation supports life-changing careers in the attractions industry through academic, experiential, and industry scholarships.
accesso CEO Lee Cowie on reducing friction, increasing engagement, and building lasting guest loyalty.
How social media has reshaped F&B
Historical site hosts the world’s first AI queen encounter
SeaWorld Orlando showcases Howl-o-Scream with new surprises
The largest in IAAPA Expo Europe history concluded a milestone week filled with business, education, networking and discovery.
Leaders share how attractions benefit the region IAAPA Expo Europe calls home.
Attendees learn how to grow the business, keeping the soul.
The best of the best exhibits at IAAPA Expo Europe take home Brass Ring Awards.
Whether you're passionate about amusement parks, a fan of zoos and nature, or a supporter of local businesses, IAAPA connects you to a world of fun and innovation.
Connect with the Real Stories Behind the Fun
Follow our social media for authentic stories, special moments, and behind-the-scenes looks from the attractions world.