IAAPA Research

Research and Industry Data

IAAPA is the premiere source of global attractions research. The association produces several annual reports including regional economic impact studies, operational benchmark reports and an annual theme and amusement park outlook that includes economic, spending and attendance projections.

For more information, please contact [email protected].

IAAPA Research Reports

IAAPA research produces the following reports:


Operational Benchmark Reports

  • These reports include data on a range of topics such as facility operations, attraction mix, admissions, staffing, visitor information, revenue and expenses. The annual report series includes an executive summary comparing attraction categories as well as individual category reports (theme & amusement parks, water parks, family entertainment centers, zoos & aquariums, museums & science centers and other themed attractions).


Regional Economic Impact Studies

  • Economic impact studies highlight direct and indirect economic impacts of the attractions industry. Results are provided for the region as well as select countries/markets. Key measurements include estimated attraction attendance, revenue impacts, taxes paid, employment and employee compensation among amusement parks, theme parks, water parks and family entertainment centers (FECs).


Global Theme and Amusement Park Outlook

  • An annual overview of the theme and amusement park industry. In-depth regional results include historic and 5-year projections for economic data, attendance and guest spending estimates, relevant industry trends and major park developments.


Quarterly Outlook Surveys

  • The Quarterly Outlook Survey Summary highlights attraction facility participants' expectations over the next six months. Key topics include their outlook for the global and respective regional economies, sentiment regarding select business conditions (e.g., available work force), expectations for future business performance, as well as top opportunities and challenges.

    View the latest findings from the Q4 2023 Report

    The Quarterly Outlook Survey is open to all attractions, and we would appreciate your participation. Your input will provide insight into the state of the industry and help shape future strategies. Sign-up today to participate in the next survey!


Members, to access the reports, please add them to your cart and proceed to checkout.  At checkout, you will be prompted to log into your account, where then the report fees will be waived.

Please note that research reports that are downloaded or purchased are for the exclusive use of the person who accessed the report. Reports are not to be loaded on public share websites or made available in libraries including corporate and academic without the express permission of IAAPA.