IAAPA Research

Research and Industry Data

IAAPA is the premiere source of global attractions research. IAAPA produces annual operational benchmark reports, regional economic impact studies, and an annual global outlook for theme and amusement parks that includes a projection of spend and attendance five years out. These reports are available to members as part of their membership package and available to non-members for purchase.

Additionally, IAAPA provides below useful links, data snapshots, and research briefs to members and non-members.

For more information, please contact [email protected]


IAAPA Research Reports

Please note that research reports that are downloaded or purchased are for the exclusive use of the person who accessed the report. Reports are not to be loaded on public share websites or made available in libraries including corporate and academic without the express permission of IAAPA.
 


IAAPA Themed Attractions Benchmark Report

The IAAPA Themed Attractions Benchmark Report presents the latest information on Attractions operations from around the world. The study presents metrics on a range of facility activities including average demographics, revenue, expenses, pricing, admissions, visitor demographics, and human resources. The study is updated annually.

The report is complimentary for IAAPA members as a member benefit and is available for purchase by non-members for $499. 

Download or Purchase

IAAPA Museum and Science Centers Benchmark Report

The IAAPA Museum & Science Centers Benchmark report presents the latest information on FEC operations from around the world. The study presents metrics on a range of facility activities including average demographics, revenue, expenses, pricing, admissions, visitor demographics, and human resources. The study is updated annually

The report is complimentary for IAAPA members as a member benefit and is available for purchase by non-members for $499. 

Download or Purchase

 
IAAPA Zoo and Aquarium Benchmark Report

The IAAPA Zoo & Aquarium Benchmark Report presents the latest information on Zoo and Aquarium operations from around the world. The study presents metrics on a range of facility activities including average demographics, revenue, expenses, pricing, admissions, visitor demographics, and human resources. The study is updated annually.

The report is complimentary for IAAPA members as a member benefit and is available for purchase by non-members for $499. 

Download or Purchase

IAAPA Amusement Park Benchmark Report

The IAAPA Amusement Park Benchmark Report presents the latest information on amusement park operations from around the world. The study presents metrics on a range of park activities including average demographics, revenue, expenses, pricing, admissions, attractions mix, visitor demographics, and human resources. The report is updated annually.

The report is complimentary for IAAPA members as a member benefit and is available for purchase by non-members for $499. Email [email protected] to request the table of contents for more detail.

Download or Purchase

IAAPA Global Theme and Amusement Park Outlook 2018-2022

The IAAPA Global Theme and Amusement Park Outlook is an overview of the global theme and amusement park industry based on data collected in 2017 and 2018. It also provides an outlook forecast for the years 2018 -2022. 
  
The report contains historical information on attendance and average spending per patron.  It presents information on the North America, Europe, Middle East/Africa, Asia-Pacific and Latin American regions.

The report is produced by Wilkofsky Gruen Associates (WGA), an internationally-known consultancy that specializes in the entertainment, media, and telecommunications industries, and is funded by the International Association of Amusement Parks and Attractions (IAAPA). 

The report is complimentary for IAAPA members as a member benefit and is available for purchase by non-members for $999. Email [email protected] to request the table of contents for more detail.
 

Download or Purchase  

IAAPA North America Economic Impact Study

The IAAPA North America  Economic Impact Study estimates direct and indirect economic impacts for the attractions industry in the North America region. 

Data was provided for key countries/states/provinces including United States, Canada, Florida, California, and Ontario. The study provides revenue impacts, employment numbers, and employee compensation for the attractions and for off-site visitor spending generated by their visit to the attraction.

The report is complimentary for IAAPA members as a member benefit and is available for purchase by non-members for $999. Email [email protected] to request the table of contents for more detail.

 

Download or Purchase  

IAAPA Water Park Benchmark Report

The IAAPA Water Park Benchmark Report presents the latest information on water park operations from around the world and is based on data. The study presents metrics on a range of park activities including average demographics, revenue, expenses, pricing, admissions, attractions mix, visitor demographics, and human resources. The study is updated annually.

The report is complimentary for IAAPA members as a member benefit and is available for purchase by non-members for $499. 

Download or Purchase 

IAAPA FEC Benchmark Report

The IAAPA FEC Benchmark Report presents the latest information on FEC operations from around the world. The study presents metrics on a range of facility activities including average demographics, revenue, expenses, pricing, admissions, visitor demographics, and human resources. The study is updated annually.

The report is complimentary for IAAPA members as a member benefit and is available for purchase by non-members for $499. 

Download or Purchase  

IAAPA Executive Summary - Benchmark Series

The IAAPA Executive Summary - Benchmark Series compares the results for the Amusement Park, Water Park, FEC, Zoo & Aquarium, Museum & Science Center, and Themed and Other Attractions Benchmark Reports. The study compares data across a range of facility activities including average demographics, revenue, expenses, pricing, admissions, attractions mix, visitor demographics, and human resources. The report is updated annually.

The report is complimentary for IAAPA members as a member benefit and is available for purchase by non-members for $499. 

Download or Purchase  

IAAPA Market Analysis: Latin America Attractions Overview

The overview includes information on the tax rates for attractions companies, tourism policies, the cost of importing attractions equipment, the process for importing attractions equipment, and the labor policies affecting the attractions industry in Latin America. The study covers theme/amusement parks, water parks, and family entertainment centers (FECs). The data is presented by region and by country.

These Latin American and Caribbean countries are covered in detail: Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Mexico, Peru, Puerto Rico, and Venezuela. 

The report is complimentary for IAAPA members as a member benefit. This report is not available to non-members.

Download  

IAAPA Asia Pacific Economic Impact Study

The IAAPA Asia Pacific Economic Impact Study estimates direct and indirect economic impacts for the attractions industry in the Asia Pacific global region. Data was provided for key regions/countries including Australia, China, Hong Kong, India, Japan, Malaysia, Singapore, South Korea, Thailand, Taiwan, and Vietnam. 

The study provides specifically revenue impacts, employment numbers, and employee compensation for the attractions and for off-site visitor spending generated by their visit to the attraction. Attraction segments covered include theme/amusement parks, water parks, and family entertainment centers (FECs).  

The report is complimentary for IAAPA members as a member benefit and is available for purchase by non-members for $999. Email [email protected] to request the table of contents for more detail.

Download or Purchase  

IAAPA Economic Impact of the Attractions Industry in Latin America

The IAAPA Economic Impact of the Attractions Industry in Latin America study provides estimates of numbers of facilities, attendance, revenues, off-site spending, employment, and employee compensation for Latin American and Caribbean countries including Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Mexico, Peru, Puerto Rico, and Venezuela. The study covers theme/amusement parks, water parks, and family entertainment centers (FECs). 

The study provides sales, employment, and employee compensation from the attractions themselves, as well as those supported by off-site visitor spending on expenditures such as hotels, restaurants, shopping, and transportation because of their visit to the attraction.

The report is complimentary for IAAPA members as a member benefit and is available for purchase by non-members for $999. Email [email protected] to request the table of contents for more detail.
 

  • Este reporte está disponible en inglés, portugués y español. 
  • O relatório está disponível no inglês, português e espanhol.

Download or Purchase  

IAAPA European Amusement and Theme Park Industry: An Assessment of Economic Impact, 2014

The assessment provides estimates of economic impact based on a sample of attractions, previous studies and other published data. The study provides estimates of the scale of visits, revenue, employees and marketing expenditure across the 17 member states of the European Union that have theme and amusement parks plus Norway and Switzerland, together with estimates of the direct, indirect and induced economic impact of the attractions. 

The output does not include estimates of the off-site economic impact of visitors to theme and amusement parks.

The report is complimentary for IAAPA members as a member benefit. IAAPA Members need to login to access the European Economic Impact page to download the report.

Download