Host City Day: Retail Deep-dive
Ticketed
Attend insightful keynotes from Austrian tourism leaders and join Dr. Christian Mikunda on an enthralling walk through Vienna, discovering the power of strategic dramaturgy and retail design.
Description
In today’s competitive retail environment, creating a lasting impression is vital. Don’t miss your opportunity to learn from retail experience experts. The day includes keynote speakers from top attractions, future museums, and Mr. Mikunda, a pioneer of the experience economy taking place in Messe Wien. After a networking lunch, take our walking EDUTour Experience through Vienna, and immerse yourself in the city's ever-evolving ambiance as you explore the best of Vienna's retail environment. The finale? A cocktail reception at Schönbrunn Palace.
Schedule:
08:30 – 09:00 Registration Event
09:00 - 09:30 Welcome Coffee, Welcome ‘Trends in the Experience Industry
09:30 - 09:55 Keynote Austrian Tourism Board - Astrid Steharnig-Staudinger
09:55 - 10:20 Keynote Austrian Leading Sights - Klaus Panholzer
10:20 - 10:45 Keynote Future Museums - Sofia Widmann
10:45 - 11:00 Break
11:00 - 12:00 Keynote Christian Mikunda - ‘Mood Management in Spaces’
12:00 - 13:00 Networking Lunch
13:00 - 16:30 EDUTour – Experience Retail Walk Vienna
16:30 - 17:00 Transfer to Schönbrunn Palace
17:00 - 18:00 Schönbrunn Palace Drink Reception (The Culture Business, F&B Insights and Retail Deep-dive Tracks United)
18:00 - 19:00 Transfer to Messe Wien (Public Transport)
Food and Beverage
- Welcome coffee
- Lunch buffet
- Coffee break
- Light fares at a networking reception
Note:
- Lunch will be served at the Messe Wien
- Networking reception will take place Schönbrunn Palace
- Must be 18 or older to attend. Separate ticket and Expo badge required to attend
Transportation: Vienna public transport
Pricing: Member €125; Nonmember €210 (incl. VAT)
