IAAPA Rookies: FEC 101

Join experts in location-based entertainment (LBE) & FEC management as they share insights and experiences to help individuals develop, design, and launch an FEC. The multi-day program is designed for anyone who wants to open an FEC or LBE venue and will provide a framework to develop and launch outstanding entertainment venues.

HIGHLIGHTS

• Spend three comprehensive days learning how to open and launch a family or location-based entertainment venue successfully

• Gain valuable insights, resources, and partnerships necessary to launch your enterprise

• Tour some of Orlando’s most unique venues in location-based entertainment, including Andretti’s and Dezerland Park

• Experience the EDUTour to Fun Spot America: Transportation, dinner, and guided tour

• Participate in Monday’s IAAPA Lunch and Learn

TOPICS COVERED

• What is your Story? Building Branding, Value, and Community

• Prepare an entertainment venue’s business case through market analysis

• Establish a strategy for capital fundraising. Understand legal, accounting, regulatory, and insurance considerations

• Understand the pros & cons of franchising FEC/LBE

• Design 101 Deliver a relevant food and beverage experience

• Craft a compelling guest experience through attraction selection

• Understand effective amusement game operations. Maximize the use of technology and data

• Build a strategic marketing launch plan

• Establish a group and event sales team that delivers results

• Establish tracking for facility performance through budgets and guest response

• Develop a network of ongoing support

IS THIS COURSE RIGHT FOR ME?

Level: Introductory

If you are interested in opening or opening a location-based entertainment venue or family entertainment center and:

• You have 0-3 years in the industry

• You wish to gain a global understanding of the family and location-based entertainment industry

• You would like to build partnerships and a network of other like-minded entrepreneurs and industry experts

• You are eager to get feedback about your business concept or plan

COURSE TAKEAWAYS

• Industry Contacts & Peer Network

• Certificate of Course Completion

• Course Document and Resources

AGENDA

Saturday, Nov. 11

• 4-7 p.m. - Andretti Indoor Karting & Games (9299 Universal Blvd, Orlando, FL 32819) Join us for an ice breaking event where you will have the opportunity to meet your fellow attendees and program faculty.

Sunday, Nov. 12

• 8:30–5:30 p.m. - Dezerland Park Orlando (5250 International Dr, Orlando, FL 32819)
• 5:30–10 p.m. - Dinner and EDUTour, Fun Spot America (5700 Fun Spot Way, Orlando, FL 32819) (transportation provided)

Monday, Nov. 13

• 8:30–12 p.m. - Classroom learning, Orange County Convention Center (OCCC), Location: S331CD
• 12–2 p.m. - Lunch and Learn, (OCCC), Location: IAAPA Theater sponsored by Simtec Systems, S320
• 7:30–9 p.m. - FEC Reception, Hyatt Regency Orlando, Plaza International Ballroom R (9801 International Dr., Orlando, FL)

IAAPA CERTIFICATION

10 Credit hours for IAAPA’s Rookies: FEC 101 program. Participants will also earn credit hours for Lunch and Learn and EDUTour to Fun Spot.