IAAPA Institute for Attractions Professionals

The IAAPA Institute for Attractions Professionals is the global attractions industry’s premier professional development program for individuals with five or fewer years’ working within attractions. These include museums, science centers, aquariums, attractions, LBEs, amusement parks, and zoos.

The IAAPA Institute for Attractions Professionals (IAP) is a hybrid program that uses adult learning methodology.

Course Agenda:

• 2 full days of in-person learning

• Attraction site visit

• 3-month access to curated coursework

Participants should be highly motivated learners with an interest in cross-departmental industry functions. Participants will gain a global attractions perspective, learn more about all areas of operation, and will share best practices across member types. The intensive two-day in-person program is designed with a blend of classroom instruction led by industry experts and small group activities. Participants will dive deeper into topics during their 3-month access to self-paced online coursework specially curated for IAP. By combining in-person and online learning, participants will gain a solid understanding of the key disciplines and processes required to manage a successful attraction.

During the program, participants will:

• Identify industry trends

• Identify challenges and opportunities for different entertainment show types

• Explore best practices to predict, meet, and exceed guests’ expectations

• Conduct a risk assessment for your facility and proactively prevent hazards

• Interpret food and beverage metrics and data

• And more!

Agenda

Sunday Nov. 12

• 7:45a - Check-In
• 8:05a - Welcome to IAP
• 8:30a - Food & Beverage - Kim Valadez
• 9:30a - AM Break
• 9:45a - Human Resources - David Gray
• 12p - Lunch
• 1p - Facility Operations - Doug Akers
• 2:30p - PM Break
• 2:45p - Facility Operations Cont. - Doug Akers
• 4:15p - Games and Merchandise - Adam Tijerina
• 5:15p - Wrap up Day 1
• 5:30p - Bus Departure to Fun Spot America
• 6:00p - EDUTour: Fun Spot America

Monday, Nov. 13

• 8a - Check-In
• 8:15a - Entertainment - Scott Swenson
• 9:30a - AM Break
• 9:45a - Entertainment Cont. - Scott Swenson
• 10:45a - Finance - Lexi Hartman
• 11:45a - Lunch and Learn: Walt Disney Imagineering - Bringing Story-Driven Experiences to Global Audiences
• 2:15p - Information Technology - Gillian Berry & Giulio Mazzella
• 3:15p - Marketing - Sondra Woods
• 4:15p - PM Break
• 4:30p - Marketing Cont. - Sondra Woods
• 6p - Group photo and Farewell

*Please note: Individuals who previously completed the Institute for Attractions Managers course should not register.

Attendance on two classroom days and the self-paced content is required. Registration covers the complete course program.