Amusement Park and Attractions Constituency Lunch Featuring Mike Denninger: The Attractions Development Process

Join the IAAPA Amusement Parks and Attractions Committee for this annual program and luncheon. Share ideas, discuss trends, and network with amusement parks and attractions from across the global attraction’s industry.

The Attraction Development Process Designing, building, and opening new attractions has always been one of the shining hallmarks of innovation within our industry! By mixing creativity, science, and data-driven decision-making, we offer unique ways to elicit positive emotional responses from our guests - and hopefully more turnstile clicks! But how do we balance the uncertainties of technological reliability, ever-increasing costs to build, and what really drives guest satisfaction, with the realities of schedules, budgets, and design feasibility?

Join Mike Denninger, EVP of Attractions & Capital Development at SeaWorld Parks & Entertainment, as he walks us through the process of developing successful attractions, from ideation all the way through to awe, laughter, and sometimes screams! Mike will share insights he’s gained from nearly 34 years of industry experience, being part of the teams that created, built, and opened some of the most iconic attractions.