Gröna Lund’s top three tips when getting creative during construction closures:
1 Be straight with guests. Get them on your side and build their excitement about what’s in store.
2 Add value during closures by offering a time-limited, themed experience, temporary rides and games, and extra entertainment.
2 Use your imagination. Can you repurpose existing spaces or create a different vibe?
Watch how Gröna Lund marketed “Snake” for only one season. Visit IAAPA.org/Snake.