Patricia Velasco, KidZania’s global marketing director, shares some tried-and-true marketing and communication tips to help attractions grow their brands and gain visibility.
Emphasize your uniqueness: Identify those features that make you stand out from the competition and highlight them.
Be a team player: Don’t think you are the only expert and listen to different voices from your teams and partners.
Be flexible and research: It’s vital to keep a uniform brand experience across all your facilities and remain true to your essence. However, be sure to make adjustments so people feel closer to your concept. Avoid trying to impose traditions or activities that might go against local culture.
Boost word of mouth: Keep it simple. Deliver awesome experiences, and extraordinary results will follow as guests spread the word.
Public relations (PR) and digital are your best allies: With budgets tightening in this “new normal,” rely on digital and PR strategies as your main communication channels.
Support your guests: Develop your own loyalty program to remain close to your visitors and offer engaging content and promotions to ensure repeat visits.
Create synergies: Develop alliances with industry partners and leading brands to increase your exposure and maximize your messaging.