IAAPA Welcomes Storm Tussey-Haverly as New Executive Vice President and Chief Membership Officer
Orlando, Florida (January 3, 2024) – IAAPA, the global association for the attractions industry, announced today Storm Tussey-Haverly has been selected to serve in the newly created role of executive vice president and chief membership officer after a global search.
Storm is a marketing and sales pioneer with expertise in loyalty programs, digital transformation, and product development. Storm comes to IAAPA via her most recent role as the senior vice president of global commercial marketing at Hurtigruten (the world’s leading adventure travel group) where she was the leader of consumer insights, consumer relationship management (CRM), e-commerce, business-to-business-and-consumer loyalty programs, global media, public relations, and analytic teams.
Prior to Hurtigruten, Storm pioneered loyalty programs for Lego Systems where she was the senior director of brand marketing supporting Merlin Entertainments offerings – and worked to increase brand-based, low-cost, high-value consumer visits to their e-commerce lines.
Storm is a strong believer in gaining knowledge through education and holds multiple graduate-level degrees including a Master of Science in Integrated Marketing, a Master of Business Administration from West Virginia University (Morgantown, WV), and multiple Bachelor of Science degrees in Sports and Entertainment Marketing, Advertising, Design from Champlain College (Burlington, VT).
“I am pleased to welcome Storm to the leadership team of IAAPA,” said IAAPA President and CEO Jakob Wahl. “Her expertise in digital transformation, strategic marketing, and leadership will be essential in moving IAAPA forward for our members, ensuring the dynamic and diverse needs of our industry will be served with unforgettable experiences, connections, education, and resources.”
The executive vice president and chief membership officer role has been created to provide inspiration and direction on the future of IAAPA membership products, services, online capabilities, and research programs. This position also has oversight of the association’s digital touchpoints including the IAAPA.org website and IAAPA’s Connect+ platform.
IAAPA is a diverse and dynamic community of global attractions professionals. As the largest international trade association for permanently located attractions, IAAPA unifies the attractions community, connects people to learn and grow together, and strives to promote the highest professional standards for excellence and safety around the world.
Founded in 1918, IAAPA represents leading industry attractions and supplier companies, consultants, and individual members from more than 100 countries. Members include professionals from amusement parks, theme parks, attractions, water parks, resorts, family entertainment centers, zoos, aquariums, science centers, museums, cruise lines, manufacturers, and suppliers.
The association’s global headquarters and North America office are in Orlando, Florida, U.S. IAAPA also maintains offices in Brussels, Belgium; Hong Kong, China; Shanghai, China; and, Mexico City, Mexico. Visit IAAPA.org or connect through IAAPA’s social media channels: @IAAPAHQ #IAAPA