Planning a Successful St. Patrick's Day at the Theme Park

In Virginia, Busch Gardens Williamsburg celebrates St. Patrick’s Day over four weeks. The event is one of almost a dozen special events the park will host in 2023. The park developed a plan to staging successful events and shares part of the strategy with Funworld TV.

Matthew Edwards, entertainment manager for events and festivals, goes in-depth with on how to program a special event, whether it be for adults or children.

Topics covered in this Funworld TV video report from Busch Gardens Williamsburg:

• Programing an event to the right demographic
• Making décor simple and easy
• Pairing food and beverage
• Selecting the right blend of merchandise