IAAPA Expo Asia Returns to Shanghai in August
From Aug. 10 to 13, IAAPA Expo Asia in Shanghai will present attractions industry professionals with an invigorating education program, special events, and an exciting trade show floor displaying the business of fun’s latest products and services. Held at the Shanghai New International Expo Centre (SNIEC), the industry’s premier event in Asia will allow attendees to reconnect with colleagues while gaining valuable insights, skills, and knowledge from attractions leaders and experts.
Innovations on the Trade Show Floor
Open from Aug. 11 to 13, the IAAPA Expo Asia trade show floor will present state-of-the-art products and services from exhibiting companies. The trade show floor will welcome key decision-makers and buyers representing a wide range of attractions communities looking to discover the industry’s next game-changing ideas. This is also the place to meet with manufacturers and suppliers to discuss future projects.
Connections at Special Events
With a theme of “New Ways Forward,” IAAPA Expo Asia: 2021 Insights on Aug. 10 is a full-day, ticketed event filled with keynote presentations from industry leaders from renowned attractions in the market. The daylong event at Shendi Center will conclude with an evening reception at Shanghai Disneyland.
Continuing the excitement of the trade show floor’s first day, the IAAPA Opening Reception on Aug. 11 at The BREW, a craft brewery at Kerry Hotel Pudong, is a celebration where attendees can network with new and familiar connections, while enjoying craft beers with pub-style dishes and live music entertainment.
Following IAAPA Expo Asia, a Post Tour will take place Aug. 14-15 in Beijing, where attendees will embark on VIP tours of local attractions and participate in networking events.
Insightful Education Sessions
IAAPA Expo Asia will host several general education sessions led by industry leaders that are designed to inspire attendees, offer insights on how to grow businesses, and provide direction on career advancement. The sessions will cover a variety of topics, including entertainment, retail, food and beverage (F&B), communications, market trends, and more. Education sessions will be simultaneously translated into English and Mandarin Chinese. Highlights from the education session lineup include:
Dispelling Myths Surrounding Master Planning for Entertainment Experiences
Wednesday, Aug. 11, 9:30 – 10:30 a.m.
Panelists will shed light on six myths—such as entertainment experiences will be successful in any condition or location and pairing your project with an international intellectual property (IP) or brand will overcome any market challenges—while providing facts and tips for planning themed entertainment experiences.
Tapping into New Growth Opportunities in F&B and Retail
Wednesday, Aug. 11, 11:15 a.m. – 12:15 p.m.
This session will share the dynamics, new growth opportunities, and changes that have reshaped the F&B, retail, and hospitality industries in Asia-Pacific region.
Strategic Planning for Successful Themed Entertainment Projects
Wednesday, Aug. 11, 2 – 3 p.m.
Learn from experts on their development process that starts with understanding core business principles before entering the design phase, resulting in improved financial performance and overall value.
Understanding Consumer Trends for Enhanced Marketing
Thursday, Aug. 12, 9:30 – 10:30 a.m.
Learn how to study guest behaviors to more effectively communicate and drive brand engagement.
The Latest Trends in Water Parks
Thursday, Aug. 12, 11:15 a.m. – 12:15 p.m.
Join this session led by industry experts to get everything you need to know about water parks. This talk is intended to provide solutions, inspiration and awareness of the latest trends, developments, safety requirements, and opportunities for water park attractions.
Best Practices for Leveraging IP in Parks and Attractions
Thursday, Aug. 12, 2 – 3 p.m.
A panel of IP licensors will share their experiences with the design and approval process, covering best practices, mistakes to avoid, how to decide whether to license an IP for a location, and IP resources.
Market Outlook and Trends of the Asia Attractions Industry
Friday, Aug. 13, 9:30 – 10:30 a.m.
Learn about relevant financial and statistical outlooks and market trends that will impact the global attractions industry.
Young Professionals Forum
Friday, Aug. 13, 11:15 a.m. – 12:15 p.m.
This session will be a unique opportunity for industry professionals under the age of 35 to come together for career advice, games, and networking.
What’s New in Asia
Friday, Aug. 13, 1 – 2 p.m.
The attractions industry is rapidly evolving, and Asia is one of the fastest growing regions. This session will showcase what’s new in Asia, looking at new attractions, developments, and trends.
Health and Safety is a Top Priority
IAAPA is focused on providing a safe and healthy environment for attendees, exhibitors, and team members at IAAPA Expo Asia. The IAAPA team is working closely with partners at SNIEC and the local health department to develop and implement a comprehensive plan focused on a safe and successful event. IAAPA is also following the latest guidance and recommendations for large groups and meetings from the World Health Organization. Visit IAAPA.org/IAAPAExpoAsia for more information.