Exhibitor Success & ROI Center
IAAPA’s Exhibitor Success & ROI Center is your FREE, on-demand, 24/7 exhibiting knowledge resource. You’ll find expert guidance to help you make sure every dollar and every hour you invest in exhibiting at IAAPA supports your core business objectives and delivers measurable, financial value beyond cost.
Follow this proven-effective 5-step exhibitor success program to revitalize your exhibiting experience.
STEP 1. Download FREE Planning, Cost Control & Measurement Tools:
1. Tradeshow Planning & Productivity Management Tool
2. Exhibit Budgeting & Cost Control Tool
3. Exhibit & Financial Performance Metrics Tool
STEP 2. Complete 5 Strategic Planning Exercises at Target Timeframes:
1. Define Your Outcomes – 16 weeks prior
2. Identify & Attract Your Ideal Visitors – 12 weeks prior
3. Manage Your Visitor’s Experience – 10 weeks prior
4. Manage Your Leads – 8 weeks prior
5. Measure Your Performance & ROI - 6 weeks prior and update after show
STEP 3. Watch, Learn and Succeed With Live/On-Demand Webinar:
Thrive Live! How to Get the Most Out of Exhibiting in a Post-COVID World
Thursday, July 14, 2022 | 10:00 am - 11:00 am Eastern Daylight Time (EDT)
Members Register HERE Non-Members Register HERE
As trade shows fully re-open in the wake of the pandemic, it's important to stay up-to-date on the latest operational developments and best practices to help you prepare to return to in person exhibiting or plan for improved exhibiting success and greater ROI. You won't want to miss this special IAAPA exhibitor webinar featuring 30+ year expo veteran and leading exhibiting productivity expert, Jefferson Davis of Competitive Edge. Learning the Exhibit Marketing Process™ -- his proven method that has helped exhibiting clients generate more than $800 million in combined results.
Join us for this strategic planning session that will help you assess your current and previous level of execution and identify specific areas to focus on over the coming months as you prepare for successful IAAPA Expos.
STEP 4. READ & LEARN: Topical Articles Provide Additional Insights and Ideas:
Plan for Success:
- How to Prepare to Re-Enter Live Exhibiting Better Than Before
- Two Important Outcomes Your Exhibit Should Deliver
- Plan to Win: Exhibiting by Objectives
Promote Your Participation:
- Ensuring Your Exhibit Gets Enough Traffic, Even if Attendance is Down a Little
- Discover & Deliver Your Attendee-Focused Value Proposition
- How to Rewrite Your Exhibitor Listing to Drive Booth Traffic
- High Impact Pre-Show Marketing
- Making Sponsorships Support Business Objectives and Deliver More Value
Create an Effective Exhibit:
- Planning for Staff and Visitor Safety in Your Booth
- So Why Should an Attendee Visit YOUR Booth?
- A Worthy Destination – How to Design a More Effective Booth
Prepare Your Staff:
- Preparing Your Staff for Interacting With Visitors in the Wake of a Pandemic
- How Many People Should Staff Your Booth?
- Staffing for Success
- Tradeshow Attendee Rules of Engagement
Manage Your Leads:
- CEIR Insight Report: How Exhibitors Can Improve Lead Quality & Sales Conversion
- Improving Lead Quality by Asking the Right Questions and Capturing More Information
- Closed-Loop Lead Management
Measure Your Performance & ROI:
STEP 5. ASK Our Team of Tradeshow Experts - Free Q&A
IAAPA has made special arrangements with tradeshow productivity expert, Jefferson Davis of Competitive Edge, to answer any exhibiting questions you have. This is a free service to get quick expert answers to your most pressing productivity questions and challenges. Submit your question now!
