Exhibitor Success & ROI Center
IAAPA’s Exhibitor Success & ROI Center is your FREE, on-demand, 24/7 exhibiting knowledge resource. You’ll find expert guidance to help you make sure every dollar and every hour you invest in exhibiting at IAAPA
supports your core business objectives and delivers measurable, financial value beyond cost.
Follow this proven-effective 5-step exhibitor success program to revitalize your exhibiting experience.
STEP 1. Download FREE Planning, Cost Control & Measurement Tools:
1. Tradeshow Planning & Productivity Management Tool
2. Exhibit Budgeting & Cost Control Tool
3. Exhibit & Financial Performance Metrics Tool
STEP 2. Complete 5 Strategic Planning Exercises at Target Timeframes:
1. Define Your Outcomes – 16 weeks prior
2. Identify & Attract Your Ideal Visitors – 12 weeks prior
3. Manage Your Visitor’s Experience – 10 weeks prior
4. Manage Your Leads – 8 weeks prior
5. Measure Your Performance & ROI - 6 weeks prior and update after show
STEP 3. Watch, Learn and Succeed With Live and On-Demand Webinars.
ON-DEMAND WEBINAR: Re-evaluate your Exhibiting Program to Improve Your ROI
Click on the title above to listen to the webinar recording on the 16 May.
Are you ready to make strategic improvements to your exhibiting program to deliver a better value and a return on your investment? We know you invest a lot of time and money into exhibiting, and with increased costs and more pressures from senior leadership to improve your ROI, we invite you to join tradeshow productivity expert, Jefferson Davis, for a high impact session to help you re-evaluate your exhibiting program to deliver better results. Click here for the topics covered.
Target audience: Experienced exhibiting companies, companies with large booths.
LIVE WEBINAR: Handy Tips and How To's for First Time Exhibitors at IAAPA Expo Europe 2023
Tuesday, June 20, 2023, from 10-11 a.m. EDT
Are you a first-time exhibitor at IAAPA Expo Europe 2023 in Vienna? Or perhaps you want to learn more about the practical side of exhibiting at IAAPA Expo Europe? Join the IAAPA team for this dedicated webinar.
LIVE WEBINAR: Get Your Fair Share of Traffic and Improve Your ROI
Tuesday, July 18, 2023, from 10-11 a.m. EDT
Don’t get lost in the crowd! Make sure each element of your exhibiting program is well-designed, well-executed, and will generate value and a return on your investment. You may not have a large budget, and you don’t haven’t to. Join tradeshow productivity expert, Jefferson Davis, to help you re-evaluate your exhibiting program to make changes and improvements designed to deliver better value and results!
Target audience: First time exhibitors, companies that don't exhibit frequently, exhibitors with smaller booths and budgets.
Thrive Live! How to Get the Most Out of Exhibiting in a Post-COVID World
Members can watch the recording from the Live July 14, 2022, webinar here! The workbook is available here.
As trade shows fully re-open in the wake of the pandemic, it's important to stay up-to-date on the latest operational developments and best practices to help you prepare to return to in person exhibiting or plan for improved exhibiting success and greater ROI. You won't want to miss this special IAAPA exhibitor webinar featuring 30+ year expo veteran and leading exhibiting productivity expert, Jefferson Davis of Competitive Edge. Learning the Exhibit Marketing Process™ -- his proven method that has helped exhibiting clients generate more than $800 million in combined results. Note: The first part of this webinar covers operational items for IAAPA Expo 2022 and IAAPA Expo Europe 2022. Feel free to skip ahead 10-15 minutes to hear Mr. Davis' presentation.
STEP 4. READ & LEARN: Topical Articles Provide Additional Insights and Ideas:
Plan for Success:
- How to Prepare to Re-Enter Live Exhibiting Better Than Before
- Two Important Outcomes Your Exhibit Should Deliver
- Plan to Win: Exhibiting by Objectives
Promote Your Participation:
- Ensuring Your Exhibit Gets Enough Traffic, Even if Attendance is Down a Little
- Discover & Deliver Your Attendee-Focused Value Proposition
- How to Rewrite Your Exhibitor Listing to Drive Booth Traffic
- High Impact Pre-Show Marketing
- Making Sponsorships Support Business Objectives and Deliver More Value
Create an Effective Exhibit:
- Planning for Staff and Visitor Safety in Your Booth
- So Why Should an Attendee Visit YOUR Booth?
- A Worthy Destination – How to Design a More Effective Booth
Prepare Your Staff:
- Preparing Your Staff for Interacting With Visitors in the Wake of a Pandemic
- How Many People Should Staff Your Booth?
- Staffing for Success
- Tradeshow Attendee Rules of Engagement
Manage Your Leads:
- CEIR Insight Report: How Exhibitors Can Improve Lead Quality & Sales Conversion
- Improving Lead Quality by Asking the Right Questions and Capturing More Information
- Closed-Loop Lead Management
Measure Your Performance & ROI:
STEP 5. ASK Our Team of Tradeshow Experts - Free Q&A
IAAPA has made special arrangements with tradeshow productivity expert, Jefferson Davis of Competitive Edge, to answer any exhibiting questions you have. This is a free service to get quick expert answers to your most pressing productivity questions and challenges. Submit your question now!
