IAAPA Explores: F&B Trends

Price includes:

( 3 nights Tuesday, October 17th through Friday, October 20th hotel accommodations at the Marriott Knoxville Downtown )

Food is integral to the guest experience in the attractions industry.  How can you keep on the leading edge of food and beverage trends to wow your guests and increase your bottom line?  Come be a part of IAAPA Explores: Food & Beverage Trends to learn from the innovators in attractions and the secrets of some the best-known brands in the world.  You’ll be a part of a three-day experience you won’t soon forget and gain valuable insights with each new speaker and each new location.  Register now!   Transportation between tour locations, organized meals, and hotel accommodations included in registration fees.

Tour Locations

Ole Smokey Distillery




Ashlee Chance

Vice President, Customer Marketing & Growth Strategy Strategic Partnerships & On-Premise
The Coca-Cola Company

Daniel Ratner

Partner Manager
Impossible Foods

Eugene Naughton

The Dollywood Company

Joni Newkirk

 Integrated Insight

Ken Whiting

Whiting’s Foods

Mel McGowan

Co-Founder & Chief Creative Officer
Storyland Studio`

Rob Novak

Senior Vice President of Food and Beverage
Marcus Theatres® and Movie Tavern® by Marcus.


(subject to change)


12 - 1pm | Networking: Lunch

Speaker: Opening Remarks, Ken Whiting, Owner and President, Whiting Foods

1 - 2pm | Education: Global Economic Outlook and Future of Hospitality

Speaker: Ashlee Chance, Vice President, Customer Marketing & Growth Strategy Strategic Partnerships & On - Premise

2:15 - 3:15pm | Education: Driving Revenue through Research and Data

Speaker: Joni Newkirk, CEO, Integrated InsightAbu Dhabi

3:30 - 4:30pm | Education: What’s Your Storytelling

Speaker: Mel McGowan, Co-Founder & Chief Creative Officer, Storyland Studio

4:45 - 5:30pm | Roundtable Discussion on Afternoon's Topics

Moderator: Ken Whiting

7 - 9pm | Networking: Dinner in Knoxville


8- 8:30am | Networking: Breakfast


8:30 - 9:30am | Education: What's Now, What's New and Whats's Next For Adult Beverages

Speaker: William Chana, Category Insights Executive, Molson Coors

10 - 11am | Education: F&B within the Movie Theater Channel

Speaker: Rob Novak, Senior V.P. of Food & Beverage, Marcus Theatres

11 - 11:30am | Networking

Lunch at Hotel

11:45 - 12:45pm | Travel Time to First Off-Site Venue


12:45 - 1:45pm | Tour: Self Guiding | Buc-ee’s


2 - 2:15pm | Travel Time to Second Off-Site Venue


2:30 - 3:30pm | Presentation: KaTom Restaurant Supply, Inc.


3:30 - 4pm | Travel Time to Third Off-Site Venue



4 - 6pm | Networking & Tour: Ole Smoky Distillery



6 - 8pm | Networking: Dinner in Gatlinburg


8 - 9am | Travel Time to Dollywood


9:15 - 10:15am | Education: F&B Sustainability and Why It Matters,

Speaker: Daniel Ratner, Partner Manager, Impossible Foods

10:15 - 10:30am | Networking: Welcome to the Park


10:30 - 12pm| Networking & Tour: Dollywood F&B Operations Tour


12 - 1pm | Networking: Lunch

Speaker: Eugene Naughton, President, The Dollywood Company

2 - 5pm | Networking & Tour: Harvest Festival


5 - 6pm | Travel Time to Hotel


6:30 - 8:30pm | Networking: Closing Dinner


For more details regarding IAAPA Explores: Food & Beverage, please contact us at [email protected]