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Ways to Create an Iconic Attraction and Why You Need One in Your Park. Presented by WhiteWater

Event Type: Education
Venue: Online
Region: IAAPA Global
Member Price: $0 | Nonmember Price: $0
Credit Hour(s): 1

1 - 2 p.m EDT

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An iconic attraction leaves guests thinking ‘wow that was awesome, let’s do it again!’ It can be seen in numerous ways, from the long queue lines to the instant recognition of photos. There is something about iconic attractions that make them unforgettable – but what is the secret formula to making an attraction iconic? Does the ride have to be big and imposing? Is there a specific gravity defying feature that, when added, makes an attraction iconic? Big features often come with big price tags, so how can you identify if they are worth the investment, and how do you maximize your return?
Join this panel discussion moderated by WhiteWater to learn more about creating iconic attractions, both wet and dry, and how you can add an iconic attraction in your park without breaking the budget.


  • What are the characteristics of an iconic attraction?
  • Is iconic an overused term?
  • Why does a park need an iconic attraction?
  • Can something become iconic with experiential enhancements?


  • How to evaluate your ride mix to ensure balance between iconic attractions and wide demographic appeal.
  • How to engage guests in making an attraction iconic.
  • Ways of making an iconic attraction on a budget.
  • How to maximize your ROI and drive successful marketing campaigns.

This webcast will be presented in English and is free for IAAPA members and non-members; however, registration is required. 

Attendees are eligible to earn one continuing education unit (1 CEU) towards IAAPA recertification. 

Register Now

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For more information about becoming an IAAPA Education Partner, please contact Bethany Graham at [email protected].


Dennis Speigel headshot

Dennis Speigel

Founder & CEO, International Theme Park Services
Chris Perry headshot

Chris Perry

Executive Director, Waterpark Operations, Qiddiya Investment Company
Piotr Chudzik headshot

Piotr Chudzik

Director, Creative Studio, Water Technology, Inc.
Doug Smith Headshot

Doug Smith

Global Head of Sales, WhiteWater
Emily Columbo

Emily Colombo

VP Strategic Partnerships, Whitewater


A graduate from the highly esteemed Queen’s University, with a degree in Civil Engineering, Emily joined WhiteWater in 2012 as a Water Slide Designer. Having completed over 250 water slide designs worldwide, Emily has taken that proven experience and now works with WhiteWater’s strategic partners to help them find success in creating industry-leading attractions. She is active in Women in Engineering and works with recent Engineering graduates to help them find passion in their careers. Emily enjoys a good challenge, building customer relationships, and experiencing the world’s most exciting water parks.