Peak Experiences: The Power of Memory-Making Moments. Presented by accesso®
10-11 a.m. EDT
Today, consumer expectations for ease, convenience, and value are at an all-time high, and recent research finds that two-thirds may switch brands after a single negative interaction. In today’s hyper-competitive digital environment, how can venues—especially those with smaller teams—meet these heightened expectations and help visitors build positive, loyalty-driving memories?
When it comes to delivering truly great experiences—ones that spur loyalty and entice repeat visitation—the key may lie in a concept known as the “Peak-End Rule.” Peak-End argues that we judge our past experiences based almost entirely on how they were at their peak—high or low, good or bad—as well as how they ended. Supporting research finds that “net pleasantness” (or unpleasantness) is almost entirely disregarded.
When leveraged strategically, Peak-End Rule can play a pivotal role in empowering your team, regardless of its size. Join accesso® to explore strategies and tools designed to help staff make every guest interaction an exceptional one.
accesso® delivers patented and award-winning solutions that drive increased revenue for attraction operators, improving the guest experience while helping clients streamline operations and harness the power of data to educate business and marketing decisions.
This webcast will be presented in English and is free for IAAPA members and non-members; however, registration is required.
Attendees are eligible to earn one continuing education unit (1 CEU) towards IAAPA recertification.
Speakers
Jonathan Widergren
Jonathan Widergren is the Vice President of Client Success – Queuing at accesso® Technology Group. In his role, Jon leads new implementations and day-to-day operations of accesso® ’s industry-leading queuing solutions for theme parks and attractions around the globe. Prior to joining accesso® in 2014, Jon fell in love with the leisure & entertainment industry while working for Walt Disney World. An avid gamer and Star Wars fan, Jon leverages his passions to support the fundraising efforts of Extra Life – a program of Children’s Miracle Network Hospitals – raising $20,000 over the last five years for the nonprofit.
Kevin Brice
Kevin Brice serves as accesso® Director of Solutions Architecture. In his role, Kevin specializes in the analysis of accesso® ’s current and forthcoming product offerings to inform delivery of best-in-class technology solutions for accesso® enterprise clients and their guests. Prior to joining accesso® in 2019, Kevin worked as a Senior Solution Engineer for healthcare provider STANLEY Healthcare specializing in RTLS solutions preventing infant abduction. In his free time, Kevin is an avid surfer and snowboarder with a love for tinkering and creative projects. Kevin is also the founder of San Diego Print 4 Cause, a cooperation of volunteer 3D printers, assemblers and drivers that have produced and donated 30,000 PPE items to-date.
