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How to use Facebook and Instagram as sales platforms instead of image channels

Event Type: Education
Venue: Online
Member Price: $0 | Nonmember Price: n/a
Credit Hour(s): 1

Event Time: 1-2 p.m. CEST

While social media has been established as a commerce platform for a couple of years now, the main focus is still selling products, not experiences. This webinar examines the importance of social media for sales in general and explores two examples of the usage of social commerce in the attraction industry.

Speakers

Speaker Bio Thumbnail of Ella Domaschkin

Ella Domaschkin

Marketing Assistant, Chocoversum

Ella Domaschkin works as a Marketing Assistant at Hachez Chocoversum GmbH, focusing on different Online Marketing channels and the cooperation management concerning the ‘Hamburger Genusswelten’. She has a BA degree in Cultural Organizations and Business Administration and an MA degree in Cultural Studies.

Thumbnail Image of Robert Ununger speaker

Robert Ununger

Social Media Specialist, Liseberg

I have worked as Social Media Specialist in the marketing team at Liseberg for two years. I’m head of Liseberg’s social media channels; including Facebook, Instagram, Youtube, LinkedIn and Twitter. In my role I plan, produce and monitor our efforts. Our social channels are the meeting point for our fans and followers, and our focus is to produce engaging and qualitative content to increase our brand awareness and likeliness to visit us. I have a Bachelor’s degree in Marketing and Business & Entrepreneurship from Antioch University, Santa Barbara (USA).

Isa

Isa Daur

Strategic Partner, JK+ IDeeDialog
6 years communication and social media experience in Publishing, Management and working with benchmarking media and lifestyle brand companies: Philipp Morris, Amazon Prime, Escada. Founded IDeeDialog GmbH in 2018 as a communication agency with focus on social media strategies and building brand personalities. For clients such as Paul Schrader (Artist) and Juliane Eller (Juwel Weine) we provide a full service starting from social media, press, brand cooperation to business development and launching new products and formats. Office location:Hamburg and Munich.
Anna

Anna Jona Koch

Strategic Partner, JK+ IDeeDialog
13 years communication and business development experience in leading PR, Media and Lifestyle Brand companies: DFB, Philipp Plein, ELLE NYC, NWc. Founded JK+ in 2016 as creative business strategist with focus on operational growth communications. Manufacturing people and products to scaling stories to achieve a company appreciation in culture and revenue is thereby the overarching objective. Founded WorkWing in 2020 to use strategic synergies to create cumulated impact by curating brands and interest groups on a common ground. Office location: Berlin