How to use Facebook and Instagram as sales platforms instead of image channels
Event Time: 1-2 p.m. CEST
While social media has been established as a commerce platform for a couple of years now, the main focus is still selling products, not experiences. This webinar examines the importance of social media for sales in general and explores two examples of the usage of social commerce in the attraction industry.
Ella Domaschkin works as a Marketing Assistant at Hachez Chocoversum GmbH, focusing on different Online Marketing channels and the cooperation management concerning the ‘Hamburger Genusswelten’. She has a BA degree in Cultural Organizations and Business Administration and an MA degree in Cultural Studies.
I have worked as Social Media Specialist in the marketing team at Liseberg for two years. I’m head of Liseberg’s social media channels; including Facebook, Instagram, Youtube, LinkedIn and Twitter. In my role I plan, produce and monitor our efforts. Our social channels are the meeting point for our fans and followers, and our focus is to produce engaging and qualitative content to increase our brand awareness and likeliness to visit us. I have a Bachelor’s degree in Marketing and Business & Entrepreneurship from Antioch University, Santa Barbara (USA).