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How Sustainable Business Practices Give Your Attraction the Competitive Edge in the Future

Event Type: Education
Venue: Online
Region: IAAPA Global
Member Price: $0 | Nonmember Price: $49
Credit Hour(s): 1

11 a.m. - 12 p.m. ET

As the attractions industry re-opens its doors in 2021, a commitment towards corporate social responsibility will be critical to ensuring long term success and will meet the changing demands of the visiting public.

Topics Covered:

  • What is the IAAPA Sustainability Committee and how is it helping IAAPA attractions move forward
  • Examples of past and current industry leaders in sustainability and how it has helped the attraction(s) thrive
  • Why sustainability in attractions is critical to the recovery of the industry •    Best practice examples
  • Available IAAPA Resources 




David Rosenberg

David Rosenberg

Vice President, Guest Experience, The Monterey Bay Aquarium

David Rosenberg is the Vice President at the Monterey Bay Aquarium. In his role, he chairs the Visitor Experience Steering Committee, which is responsible for the strategic planning and implementation of all aspects of the aquarium experience. David is credited with transforming the aquarium’s guest experience into the industry benchmark for excellence. Hosting over 2 million visitors annually, the Aquarium is recognized throughout the world as both a leading attraction and a global force for ocean conservation.

Mr. Rosenberg served as the Chairman of the Board of Directors for IAAPA in 2019. He is also an IAAPA Certified Attractions Executive and currently serves on the IAAPA Global Sustainability Committee.

Eric J. O'Rourke

Eric J. O’Rourke

Senior Director – Theme Parks, FORREC

Eric is the Senior Director of Theme Parks at FORREC, a global experience design company. He joined FORREC in 2010 as the Director of Resorts and since has led high-profile projects around the world. Prior to joining FORREC, Eric honed his skills at several companies before co-founding a boutique resort and hospitality design firm, designing luxury hotels and family destinations.

With 20+ years of experience, Eric works with clients to effectively assesses their goals and expectations, matches them with project development realities, and then lead dynamic teams to shape the project with vision and creativity.

As a Landscape Architect, Eric developed a profound appreciation with the environment early in life. He has maintained those deep rooted values to champion sustainability initiatives as a leader of the Sustainability Taskforce at FORREC, and across his projects.

Eric is a member of the IAAPA Global Sustainability Committee and IAAPA Certified Attractions Executive.

Andreas Andersen

Andreas Andersen

President and CEO,, The Liseberg Group

Andreas Andersen is the present and CEO of the Liseberg Group, one of Sweden’s most popular tourist attractions, overseeing the theme park and its adjacent hotels, campsites, and entertainment venues. Prior to his current role at Liseberg, he served as executive director for IAAPA’s European office, leading the expansion of the association’s presence in Europe and was vice president at Tivoli Gardens in Denmark.

Mr. Andersen has served on the IAAPA Board of Directors since 2013. He also led the association as Chairman of the Board of Directors in 2018. He is currently the Chair of the IAAPA Global Sustainability Committee.