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IAAPA Rookies and Newcomers: FEC 101 at IAAPA Expo 2021


Event Type: Education
Venue: In-Person
Member Price: 600 | Nonmember Price: 800
Credit Hour(s): 12

Join experts in family entertainment center (FEC) management as they share insights and experiences to help individuals develop, plan, and operate an FEC. The program is designed for anyone who wants to become an FEC operator, as well as those looking for advice to help expand their network, strengthen critical thinking skills, and develop problem-solving traits that will help grow their business. The multi-day program will address developing and operating outstanding leisure venues by addressing the following topics: 

  • Preparing an entertainment venue’s business case through market analysis
  • Designing a facility for efficiency and safety
  • Establishing a strategy for capital fundraising
  • Crafting a compelling guest experience through careful attraction selection
  • Understanding the magic behind amusement game operations
  • Delivering on the food and beverage promise
  • Maximizing the use of technology within the facility operating model
  • Marketing & Promotion:  Utilizing proven methods to stand out from the crowd
  • Building a group and event sales culture that delivers results
  • The Legal, Accounting, Governmental, and Insurance Considerations that matter
  • Tracking facility performance through budgets and guest response


  • Saturday, Nov. 13
    4–7 p.m. — Welcome Reception, Location to be determined
  • Sunday, Nov. 14
    8:30–5:30 p.m. — Classroom learning, Andretti’s Indoor Karting & Games
    5:30–10 p.m. — Dinner and EDUTour, Fun Spot America (transportation provided) 
  • Monday, Nov. 15
    8:30–12 p.m. — Classroom learning, Orange County Convention Center (OCCC)
    12–2 p.m. — Lunch and Learn, (OCCC)
    7:30–9 p.m. — FEC Reception, Hyatt Regency Orlando


IAAPA CERTIFICATION: 12 credit hours for Rookies and Newcomers program. Participants will also earn credit hours for Lunch and Learn and EDUTour at Fun Spot. 

TRANSPORTATION: Transportation is not provided to the Welcome Reception, Andretti’s Indoor Karting & Games, or the FEC Reception. Transportation is provided for the EDUTour to Fun Spot America. Buses depart from Andretti’s Indoor Karting & Games at 5:30 p.m. Participants may drive separately; free on-site parking available. If driving separately, plan to arrive at 6 p.m. when doors open. Buses return to the OCCC South Concourse from Fun Spot America beginning at 9 p.m. The final bus departs at 10 p.m. 

FOOD AND BEVERAGE: Includes reception Saturday Evening, lunch at Andretti’s Indoor Karting & Games, dinner at Fun Spot America, Lunch and Learn at OCCC, and FEC reception at Hyatt International.

NOTES: Must be 18 years or older to attend, 21 or older to consume beer or wine. Course fee includes: tuition and support materials, welcome reception at Main Event, EDUTour to Fun Spot America on Sunday, reserved seating at Monday's Lunch and Learn event, EXPO registration, and a certificate of attendance. 

COST: $600 IAAPA Members; $800 Nonmembers. Tickets should be purchased in advance, as space is limited and may sell out. 

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Ticketed events can be added when completing registration.  IAAPA Rookies and Newcomers: FEC 101 program includes cost of IAAPA Expo registration.