FEC/LBE Preview to Expo

Event Type: Education
Region: North America
Venue: Online
Member Price: $0 | Nonmember Price: $49

1 -2 p.m. ET

CEU(s): 1

Join IAAPA’s FEC Committee Chair Brandon Willey along with a brilliant panel for a first hand welcome to this year’s FEC/LBE preview to IAAPA Expo 2022. Between the trade show floor, 100+ educational opportunities and ticketed events, attending IAAPA Expo can be overwhelming! Get the inside track from members of the team that assist in organizing FEC/LBE content at IAAPA Expo. The panel will cover the ticketed events that can enhance your IAAPA Expo experience including IAAPA Rookies and Newcomers: FEC 101 a multiday program for those new to the FEC/LBE industry and the 3 Learning Lunches specifically for the FEC constituency covering the most pressing topics within the industry. After attending this webinar you’ll arrive at the Orange County Convention Center with a plan and in the know of all the can’t miss EDUSessions and must see, insightful panels and presenters!


Brandon Willey headshot

Brandon Willey

CEO & Co-Founder

Founder and CEO of Hownd, an experience promotion platform for LBEs and Attractions across the world, Brandon Willey has developed a passion for the attractions industry and experience economy as well as a deep knowledge of the local marketing ecosystem. Brandon is the chair of IAAPA’s FEC/LBE Committee, on the IAM faculty, and can be found at most IAAPA events around the world.

Currently headquartered in Tempe, Arizona, you can connect with him at LinkedIn.com/in/bwilley.

Sherry Howell

Sherry Howell

Brand Engagement Director
CenterEdge Software

Sherry Howell is the Brand Engagement Director for CenterEdge Software where she provides operational best practices and tools to help family entertainment and amusement facility operators manage their businesses more effectively. With over 14 years of experience training in the US and abroad, she provides dynamic sessions and content in areas such as sales, marketing, guest service, guest loyalty, training and adult learning, leadership, and more.
In addition to working with and coaching hundreds of family entertainment venues since 2014, Sherry has also spoken at IAAPA Expo, Euro Attractions Show (EAS), International Association of Trampoline Parks (US and UK), Bowl Expo, the Laser Tag Convention, and at various seminars for other entertainment and amusement industries. She is also currently serving on the IAAPA FEC Education Committee to meet the ever-changing needs of the North American location-based entertainment venue constituency.

Dana Jasat headshot 2022

Dana Jasat

Director, Global Sales

Dana joined IAAPA in 2017 as an Exhibit Sales Manager and is now our Director, Global Sales. She has implemented new strategies and tactics to go “digital” which have all proven to be effective. She has worked closely with the global sales team to revamp the exhibit sales process making it more efficient and well received by our exhibitors. In 2019, Dana was an Honoree of IAEE’s 20 under 30 and in 2020 was the recipient of the Bob Dallmeyer Education Fund which she used to complete her CEM designation.