Dynamic Pricing in Action: Results & Insights. Presented by Digonex

Event Type: Education
Region: Global
Venue: Online
Member Price: Free | Nonmember Price: Free
Credit Hour(s): 1

1-2 p.m. EDT (Global)

This webcast will explain the effective application of dynamic pricing in the attractions industry, and provide two case studies of leading iconic attractions, Shedd Aquarium and Skydeck (formerly Sears Tower), which have successfully implemented a dynamic pricing strategy.

Digonex is the leading provider of customized and automated dynamic pricing solutions in the attractions, tour operator and performing arts industries.
This webcast will be presented in English and is free for IAAPA members and non-members; however, registration is required. 
Attendees are eligible to earn one continuing education unit (1 CEU) towards IAAPA recertification.

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Greg Loewen

Greg Loewen


Greg has been leading Digonex as CEO since 2014. Prior to that, he served in a variety of leadership roles in the media industry with Emmis (Digonex’s parent company) and Torstar Corporation in Toronto, Canada. Greg began his career in the strategy consulting industry with Monitor Company (now Monitor Deloitte). 

Greg holds an MBA from Harvard Business School and a Bachelor of Commerce from Queen’s University in Kingston, Canada. Outside of work, Greg is actively involved in the arts community in his current hometown of Indianapolis, serving as the Board Chair of the Indianapolis Symphony.

Patricia Fraser

Patricia Fraser

Vice President, Guest Relations
The Shedd Aquarium

As Vice President of Guest Relations, Patricia Fraser ensures a seamlessly joyful and welcoming experience for guests of Shedd Aquarium, all while championing the experiential brand through all touchpoints with guests. She earned an MA in Nonprofit Management from Spertus Institute for Jewish Learning and Leadership, and a BA in Business Administration from the University of Michigan.

Heather McLaren

Heather McLaren

Sr. Director, Guest Relations
The Shedd Aquarium

Since 2015, Heather has worked as Senior Director of Guest Relations, leading a team of over 100 customer service professionals who support the Shedd Aquarium’s guests. Heather is charged with influencing all aspects of the guest experience to create a seamless and satisfying experience for nearly 2 million guests per year. She is responsible for continuously improving guest satisfaction, setting and achieving attendance goals, and driving revenue through onsite visitation and mission-connected programming. Prior to joining Shedd, she spent 15 years in guest relations and ticketing for theaters and museums.

Randal Stancik

Randal Stancik

General Manager
Skydeck Chicago (Willis Tower)

Randal has been the General Manager of Skydeck Chicago at Willis Tower since 2007. He provides executive leadership and provides marketing and communications direction for Willis Tower’s management initiatives. He has led multiple redevelopments, including creating The Ledge, an unforgettable glass floor experience that helped earn Skydeck Chicago a Trip Advisor Top 10 Worldwide Attraction award. He has transformed the tower into Chicago’s premier office, retail, and entertainment location.

Randal specializes in developing memorable guest experiences, creating new revenue sources, maximizing mainstream revenue, developing guest/staff interactivity, and improving operational efficiencies. As spokesperson for Skydeck Chicago at Willis Tower, he has conducted over 800 television, radio, print, and online interviews including Good Morning America, The Today Show and The Ellen Show.

For more information about becoming an IAAPA Education Partner,
please contact Bethany Graham.