New Exhibitors Guide to Success at IAAPA Expos

June 26, 2024

Event Type: Education
Region: Global
Event Time: -
Venue: Online
Member Price: $0 | Nonmember Price: $49
Credit Hour(s): 1
A man in a business suit is showcasing paperwork to two prospective clients at IAAPA Expo 2023

This webinar will be presented in English and is open to IAAPA members and nonmembers; However, registration is required. Attendees are eligible to earn one continuing education unit (1 CEU) towards IAAPA recertification.

IAAPA is dedicated to ensuring that all exhibiting companies have a positive and productive experience at our Expos. Given the size and uniqueness of our events, it's essential for new exhibitors to grasp the intricacies and prioritize where to focus their efforts in the months leading up to the shows. In this mandatory webinar for new exhibitors (open to anyone else seeking valuable insights), renowned tradeshow productivity expert, Jefferson Davis will provide crucial information and guide exhibitors through the necessary steps to ensure a successful debut at IAAPA Expos.

Topics include:

  • Important things to know now about IAAPA Expos
  • Your exhibitor support team
  • Who attends, why they attend, and how you can effectively engage with the audience
  • What tradeshows are really about
  • Calculating your Exhibit Interaction Capacity and setting goals
  • 8 strategic factors that guarantee a successful exhibit program
  • Tradeshow money management - where the dollar goes and how to save money
  • 5 things your exhibit must do to be effective
  • Simple and easy to apply formulas to measure performance, value and ROI
  • Q&A

Session includes an electronic custom participant workbook.


Jefferson Davis headshot

Jefferson Davis

Competitive Edge

Competitive Edge was founded in 1991 in San Bruno, CA by Jefferson Davis. From 1985 through 1990, Jefferson exhibited at over 200 tradeshows. In 1988, he began an intensive study on how to make tradeshows more productive and profitable by assembling the complete body of accessible exhibiting knowledge that existed. In 1991, he wrote his first seminar, “The Seven Secrets of Successful Tradeshow Selling,” and marketed it to tradeshow organizers as a way to help exhibitors get better results.

Since 1991, Competitive Edge has become the most prolific and successful exhibitor educational and training firm in North America. Competitive Edge’s exhibitor educational programs have been delivered to over 270 association and for-profit show organizers, including over 50 of the TSNN Top 250 Tradeshows.


Please Note: Agenda is subject to change.