Webinar: Trusted Sources in a Divided Time: A Zoo and Aquarium Superpower

February 21, 2024

Event Type: Education
Region: North America
Event Time: -
Venue: Online
Member Price: $0 | Nonmember Price: $49
Credit Hour(s): 1

The United States is entering into an election year within a divided nation, and Americans are searching for trusted sources of information. The research is clear: Americans trust zoos and aquariums even more than the daily newspaper, particularly surrounding issues related to their missions. In this webinar, Colleen Dilenschneider, Founder of IMPACTS Experience and author of Know Your Own Bone, will discuss the rising levels of credibility and trust in zoos and aquariums, the meaningful achievements associated with these organizations, and – most importantly – how to maintain these reputational gains.

A question and answer session will follow the webinar.

Learning Objectives:

  • Learn how perceptions of trust surrounding zoos and aquariums have evolved since the pandemic
  • Understand the meaningful achievements associated with zoos and aquariums as of the end of year 2023, according to the general public
  • Gain awareness of the trends driving these changes in public perceptions so that zoos and aquariums may further leverage these reputational equities 

Attendees are eligible to earn one continuing education unit (1 CEU) towards IAAPA recertification. For more information about IAAPA Certifications, please contact Alissa DeMeglio 


Amber Christopher

Amber Christopher

Denver Zoo

Amber started with Denver Zoo in 2005 and currently serves in the role of Chief Operating Officer overseeing all guest services, earned revenue, zoo operations, and capital planning and projects. Denver Zoo is a community gem, started in 1896 the zoo serves more then 2.2million guests a year, focused on Inspiring communities to save wildlife for future generations.  Her background is in Hotel, Restaurant, and Tourism with previous service to the Ritz Carlton Hotel Company.

Colleen Dilenschneider

Colleen Dilenschneider

IMPACTS Experience

Colleen Dilenschneider is the Founder and Managing Member of IMPACTS Experience and oversees audience engagement initiatives on behalf of clients in the cultural sectors. Colleen uses data to identify and predict emerging market opportunities, and helps nonprofit organizations maintain relevance and secure their long-term financial futures by building affinity with their onsite and virtual audiences. Colleen has worked with many of the most admired and successful entities in the nonprofit realm, and currently serves as the Vice Chair of the Board of Directors at the National Aquarium. She is the author and publisher of the popular website Know Your Own Bone, a data-informed resource for cultural organizations, and has been frequently featured as an expert resource in publications such as The Wall Street Journal and Washington Post. Colleen earned her undergraduate degree from The University of Chicago and a Master of Public Administration from the University of Southern California.


Please Note: Agenda is subject to change.