Webinar: Consumer Trends Impacting the Attractions Industry in the U.S.

February 20, 2024

Event Type: Education
Region: North America
Event Time: -
Venue: Online
Member Price: $0 | Nonmember Price: $49
Credit Hour(s): 1

Please Note: Webinar Time is 1-2 p.m. Eastern Time

As innovators of customers service, attractions and entertainment venues best deliver guest experiences when they understand how to meet consumer expectations. To better understand what potential visitors want and how it may have changed in recent years, a study was conducted in October 2023. IAAPA partnered with LaneTerralever, a marketing and customer experience agency, to conduct a national survey among U.S. attraction visitors and interviews with a range of attraction industry executives. The webinar reveals key findings attraction operators can use to help attract and retain visitors.

Learning objectives:

  • Learn how consumer desires change based on the type of visit and throughout the visit lifecycle.
  • Discover generational differences regarding the types of experiences sought by consumers.
  • Understand the role sustainability, edutainment and technology play during visits.

A question and answer session will follow the webinar.

Attendees are eligible to earn one continuing education unit (1 CEU) towards IAAPA recertification. For more information about IAAPA Certifications, please contact Alissa DeMeglio.



Kelly Repass

Head of Global Research

Kelly serves as IAAPA’s Head of Global Research and has been with the association more than two years.  She is a results-driven market research, insights, and strategy leader within the travel and attractions industries.  Her career spans local, national, and global perspectives.  Interest areas include strategic assessment, primary and secondary research, data analytics and actionable insights to drive business performance and growth.  Prior experiences includes The Walt Disney Company, Royal Caribbean Group, SeaWorld Parks & Entertainment, Visit Orlando, Universal Orlando Resort, and the U.S. Travel Association.

Elaine Mathis

Elaine Mathis PhD

Senior Research Analyst

Elaine is the senior research analyst at IAAPA and has been with the organization for just over a year. Her background is primarily academic having three degrees in hospitality and tourism management. She received her Doctor of Philosophy in Hospitality Management from the University of Central Florida, a Master of Science in Hospitality and Tourism Management from Virginia Tech and completed her Bachelor of Science in International Hospitality Management at Northern Arizona University.  Elaine’s research passions include helping members understand how to best utilize IAAPA’s research within their own companies, consumer personalization and the experience economy.  Her work experience prior to joining IAAPA and path in academia includes data analysis for a pet relocation company and various guest service roles at resorts and boutique hotels.

Jeff Fromm

Jeff Fromm

Author and Consult
Lane Terralever

Jeff Fromm is a 5X Author, Marketing & Innovation Consultant at LaneTerralever & Active Investor.  Jeff has written at Forbes for ten years & conducted dozens of consumer research studies on consumer trends, sustainability and innovation including the first study of Millennials as Consumers with The Boston Consulting Group in 2010/2011.  Jeff is an active investor in multiple brands including TFL (a live event ticketing SaaS brand specializing in employee and consumer loyalty) and Nature Focused Development (working on carbon management in collaboration with indigenous communities).  Jeff holds a marketing degree from The Wharton School at the University of Pennsylvania.

Lauren Hillery

Lauren Hillery

VP, Strategy
LaneTerralever (LT)

Lauren leads the primary research initiatives of LT. She is a creative strategist by nature and trade. She is passionate about digging into business nuances to uncover the most actionable insights about their consumers. Lauren brings over a decade of experience working with numerous nationally recognized brands, including PetSmart, Massage Envy, and Toyota, as well as attractions and entertainment brands like Phoenix Zoo, Palms Casino Resort, OdySea Aquarium, The Living Desert, The STRAT, and The Fiesta Bowl.

Nick Dan-Bergman

Nick Dan-Bergman

VP, Marketing
LaneTerralever (LT)

Nick is a seasoned digital marketer, generational researcher, and agency leader. He serves as VP of Marketing at LT, a marketing and customer experience agency focusing on location-based entertainment, including attractions, casinos, and hospitality brands. Forbes, Casino.org, Jefferies, Street Fight Magazine, Boardwalk Times, Rinksider Magazine, and The Society of Digital Agencies have featured his research and insights work. He's also spoken at AZA, Texas Travel Expo, and Galaxy Gateway events.


Please Note: Agenda is subject to change.