IAAPA Institute for Attractions Professionals

January 20 - 22, 2024

Event Type: Education
Region: Europe, Middle East, Africa
Event Time:
Venue: In-Person
Ferrari World
Yas Island
Abu Dhabi
United Arab Emirates
Member Price: € 899 | Nonmember Price: € 1499
Credit Hour(s): 45

The IAAPA Institute for Attractions Professionals is the global attractions industry’s premier professional development program for individuals with five or fewer years’ working within attractions. These include museums, science centers, aquariums, attractions, LBEs, amusement parks, and zoos.

The IAAPA Institute for Attractions Professionals (IAP) is a hybrid program that uses adult learning methodologies.

Course Format:

  • 2 full days of in-person learning
  • Attraction site visit (EDUTour)
  • 3-month access to curated online coursework

Participants should be highly motivated learners with an interest in cross-departmental industry functions. Participants will gain a global attractions perspective, learn more about all areas of operation, and will share best practices across member types. The intensive two-day in-person program is designed with a blend of classroom instruction led by industry experts and small group activities. Participants will dive deeper into topics during their 3-month access to self-paced online coursework specially curated for IAP. By combining in-person and online learning, participants will gain a solid understanding of the key disciplines and processes required to manage a successful attraction.

Register Today




10:00 a.m. | Check-in at conference room Ferrari World


10:30 a.m. | Welcome and Introduction


11:00 a.m. | Food & Beverage


12:00 p.m. | Break


12:15 p.m. | Human Resources 1


13:15 p.m. | Lunch


14:15 p.m. | Human Resources 1


15:30 p.m. | Break


15:45 | Facility Operations 1


17:00 p.m. | Break


17:15 p.m. | Facility Operations 2


18:30 p.m. | End of Day 1


9:00 a.m. | Check-in at conference room Ferrari World


9:30 a.m. | Games and Merchandise


10:30 a.m. | Entertainment 1


11:45 p.m. | Break


12:00 p.m. | Entertainment 2


13:00 p.m. | Lunch


14:00 p.m. | Information Technology (IT)


15:00 p.m. | Marketing


16:00 p.m. | Break


16:15 p.m. | Finance


17:30 p.m. | End of Day 2


10:30 a.m. | EDUTour Ferrari World Abu Dhabi


11:30 a.m. | Lunch and Networking Reception


12:30 p.m. | End of Institute for Attractions Professionals


Course Learning Objectives:

During the program, participants will:

  • Identify industry trends
  • Identify challenges and opportunities for different entertainment show types
  • Explore best practices to predict, meet, and exceed guests’ expectations
  • Conduct a risk assessment for your facility and proactively prevent hazards
  • Interpret food and beverage metrics and data Food & Beverage Includes a lunch buffet daily, coffee breaks and Networking reception at Ferrari World.


  • Please note: Individuals who previously completed the Institute for Attractions Managers course should not register.
  • Attendance on two classroom days and the self-paced content is required. Registration covers the complete course program.
  • Agenda subject to change




Maximize your Abu Dhabi journey! Following the IAAPA Institute for Attractions Professionals, extend your visit to connect with prominent local stakeholders and explore the latest industry trends at the IAAPA Middle East Trade Summit 2024. Secure your place now for this exclusive event, taking place from January 22 – 24, 2024.

For more details regarding IAAPA Institute for Attractions Professionals, please contact Tom Van Liefferinge at [email protected]