IAAPA Presents: Silver Dollar City

June 25, 2024

Event Type: Connections
Region: North America
Event Time:
Venue: In-Person
399 Silver Dollar City Pkwy
Branson MO 65616
United States
Member Price: $249 | Nonmember Price: $419
Credit Hour(s): None
Description: Ready to ride record breaking-coasters including Time Traveler, Outlaw Run, and Fire in the Hole? Want to experience award winning restaurants and unique merchandise? Or even descend one of Missouri’s deepest caves? Your Ozark adventure awaits!

Join industry professionals from park open to park close for an insider look at Silver Dollar City – named USA TODAY’s #1 Theme Park in America. Guided by operations team members, you’ll explore everything from merchandise to maintenance to food and beverage that will boost your professional knowledge.

IAAPA Presents are designed to connect you with like-minded professionals and offer operational insights from world-class attractions. Event registration includes EDUTours around Silver Dollar City, sessions with park leadership, two meals, free time to explore the park, and a closing reception.
Special Hotel Rate Available

Book your room early and save on your stay at the Hilton Branson Convention Center. The booking deadline for discounted rooms is June 8, 2024

Hilton Branson Convention Center
200 E. Main St. | Branson, MO 65616

Rate: $189/night*
*Rate is limited based on hotel's availability

Use Group Code: 91F | Only valid June 24-26, 2024

Reserve Your Room Today


Brad Thomas

Brad Thomas

Silver Dollar City Company

Brad Thomas, President of Silver Dollar City Company, is a mission-driven leader on a quest to carry out the company’s Vision and Mission to bring families closer together by creating memories worth repeating. During his three-decade career with the company that began in 1991, he has held various leadership roles in Merchandise, Special Events, and Park Management. Brad’s current responsibilities include overseeing Silver Dollar City, Showboat Branson Belle, White Water, and The Silver Dollar City Campground operations. Brad earned his Bachelor’s degree and MBA from Missouri State University. He is a 2005 graduate of Leadership Missouri, a program of the Missouri Chamber of Commerce and Industry.  Brad serves on the Board and was the past chair, of the Missouri Chamber of Commerce’s Board of Directors of Leadership Missouri Alumni Association.  He is a member of the International Festivals and Events Association and has earned the Certified Festival & Event Executive designation (CFEE) from that organization. 


8:30-9:30 a.m.

Breakfast with Brad Thomas, President, Silver Dollar City Company

Start your day just before park opening with a breakfast buffet and introduction from Brad Thomas. Hear more about what’s new and what’s next for Silver Dollar City including special insight on its new family coaster, Fire in the Hole, and their partnership with Rocky Mountain Construction.
9:30-11:30 a.m.

Park Open and Morning EDUTours

Get an insider look at unique attractions and key areas including Marvel Cave, food and beverage operations, souvenirs, and merchandising.
11:30 a.m. – 12:30 p.m.

Lunch at Rivertown Smokehouse

12:30-5 p.m.

Afternoon EDUTours and Free Time

Go behind the scenes of record-breaking rides to learn more about operational best practices, theming and engineering, safety, and maintenance. Then experience the thrills for yourself with free time to ride Fire in the Hole, Time Traveler, Outlaw Run, Wildfire, and Powder Keg.
5-6 p.m.

Closing Reception

Please Note: Agenda is subject to change.