Education highlights:

  • Understanding the Immersive Show as an Attraction Experience
  • Preparing Today for the Workforce of Tomorrow
  • Be Accountable, Be Safe: Build a Culture of Accountability to Strengthen Safety Protocols
  • Exploring the Potential of OpenAI in Revolutionizing the Attractions Industry
  • Why being Accessible & Inclusive is good for Business and your Guest
  • Unveiling the Secrets Behind a City's Iconic Landmark – Ba Na Hills Case Study

Da Nang | Vietnam 



Continue the momentum for 2023 and join the region’s biggest influencers and decision makers at this year’s IAAPA APAC Summit.  Enjoy insider access to world-class facilities, plus an educational conference led by global experts to inspire you to grow your business to new heights.

SunWorld Ba Na Hills Get special insight into an iconic destination in Vietnam where you can find everything from a world record breaking cable car system to an old-fashioned French Village.
VinWonders Nam Hoi An Get a curated look at how entertainment brand, Vingroup, created a diverse selection of experiences through entertainment, education, and multimedia products.
Event Venue: Hyatt Regency Danang Resort and Spa The education sessions will be held in Regency Ballroom, Hyatt Regency Danang Resort And Spa.



Brad Loxley

Sun World Group
Chief Operating Officer

Cynthia Mamon Ph.D.

Chief Operating Officer
Enchanted Kingdom, Inc.

Dimitri Delopoulos

Chief Development Officer
Puy du Fou Asia  

Michelle Erasmus

Operations Director

Peta Wittig 

Peta Wittig Consulting
Principle /Director

Phuong Cao 

HiFUN Vietnam 
Operation Director

Qing Wei

Microsoft China
Chief Technology Officer

Sean Stepowany 

Safety Skills Training Worldwide 
Client Services Manager

Shaun McKeogh ICAE

Attractions Academy
Founder & CEO

Nguyen Thi Thanh Truc (Tracy)

Sun World Group
Director of International Procurement
Victor Danau

Victor Danau

Ripley Entertainment
Director, Asia Pacific Development & Operations

The IAAPA APAC Summit 2023 is the most exclusive opportunity to connect with the entertainment and attractions industry in the region, bringing together the decision makers in an exclusive and relaxed environment to access fresh ideas and perspectives, share insights, find valuable business opportunities, and create lasting relationships.

  • Deepen your industry knowledge and get inspired by like-minded professionals from all kinds of parks and attractions and stay updated on the latest trends in the industry.
  • Grow your professional network with effective, high-value business connections.
  • Go behind the scenes of change VinWonders Nam Hoi An and Sunworld Ba Na Hills to learn about their operation, processes, and best practices while you enjoy a destination recognized worldwide for its natural beauty and heritage that blends extraordinarily with the local parks and attractions.

This two-day Summit will include educational sessions, keynote presentations, behind-the- scene tours and valuable networking opportunities.


It is in the industry’s best interest to provide safe, accessible, and inclusive environments for all our guests. Participants in this session will explore how improved accessibility can expand the customer base, add to the guest experience, attract diverse talent, enhance brand reputation, and increase customer loyalty. Our speaker will teach the benefits associated with proactive accessibility measures and what practical approaches they can implement to start or add to the accessible and inclusive journey. By the end of the session, participants will be able to assess the business and guest benefits of accessibility and inclusion and articulate these advantages to key stakeholders in their organization. 


  • Peta Wittig
    Principle/Director, Peta Wittig Consulting 
    IAAPA Asia-Pacific Advisory Committee 

Without accountability, there is no responsibility. In this session, attendees will explore the importance of cultivating accountability from both the operator perspective and third-party auditor. Learn how to enhance safety measures and staff training that help foster a culture of accountability. Hear directly from independent auditors on best practices for working with third-party inspections and using audit findings to improve safety practices.  


  • Michelle Erasmus
    Operations Director, Dreamworld 
  • Sean Stepowany
    Client Services Manager, Safety Skills Training Worldwide

Like other industries, we’re facing challenges in attracting and retaining the next generation of workers. Join this engaging session to explore the challenges – and opportunities! – in managing and leading our future workforce. This session provides insights on how to cultivate a positive work culture that fosters engagement, productivity, growth, and purpose in work.



  • Shaun McKeogh ICAE  
    Founder & President, Attractions Academy
    IAAPA Asia-Pacific Advisory Committee


  • Cynthia Mamon
    Chief Operating Officer, Enchanted Kingdom
  • Phuong Cao
    Director of Operations, Hospitality Intelligence Viet Nam

Tour highlights:

  • Welcome Show
  • River Safari Tour
  • Folk Culture Island Visit
  • Networking Reception

*Remarks: During the return journey to the Hyatt Regency Resort, the coaches will make a stop at Hoi An Ancient Town (Drop off point: Bãi Xe Hai Bà Trưng), allowing attendees to disembark and explore the town. If you decide to do so, transportation back to the hotel is on your own.


With so many ways to apply artificial intelligence across industries, no one would deny that ChatGPT, and other artificial intelligence platforms, have become a hot topic recently. This session will provide insights into how OpenAI can positively impact how the attractions industry delivers enhanced guest experiences and creates personalized and immersive experiences.


  • Victor Danau
    Director, Asia Pacific Development & Operations, Ripley Entertainment

Speaker (virtual):

  • Qing Wei
    Chief Technology Officer, Microsoft China

Right now, entertainment offerings that immerse guests in authentic, sensory experiences are more popular than ever. For 45 years, Puy du Fou has been a leader in creating immersive show attractions. In this session, learn the successes and challenges of introducing their brand and immersive experiences into the Asia attractions market from Chief Development officer, Dimitri Delopoulos. Attendees will also learn what goes into truly immersing an audience through story, technology, and theming.  


  • Dimitri Delopoulos Chief Development Officer, Puy du Fou Asia

What makes Ba Na Hills unique? Why does it resonate so well with Asian and Vietnamese guests?  Hear from leaders at Sunworld Ba Na Hills about the unique challenges of operating a park on top of a mountain in a tropical climate including the successes, failures, and lessons learned. Plus, get insight into plans for development over the next five years. Join us for this exciting session and explore the magic of Ba Na Hills.  



  • Brad Loxley 
    Chief Operating Officer, Sun World Group 
    IAAPA Asia-Pacific Advisory Committee


  • Nguyen Thi Thanh Truc (Tracy)
    Director of International Procurement
  • Nguyen Ngo Thanh Nhan
    Group Operations Specialist

Tour highlights:

  • Cable car experiences to the top of mountain
  • Golden Bridge
  • Eclipse plaza and have a view outside Moon Castle
  • Four Seasons Restaurant
  • Fantasy Park
  • Mercure Hotel introduction
  • Sightseeing at French village
  • Medieval Fair (Wave Swinger)
  • Networking Reception at Beer Plaza

Accommodation and Travel

The registration fee for the Summit does not include accommodation and airport transfers.

Hyatt Regency Danang Resort and Spa is the official hotel for the event. All the rooms at the Hyatt Regency Danang Resort and Spa have been booked to capacity. For your convenience, we recommend considering a nearby hotel for your stay. Contact Cyrus Cheung at [email protected] for any questions.

If you have any questions about solution talks and sponsorship opportunities, please contact Yifan Gao.

For other information about the summit, please contact us at [email protected]

*Please note that the agenda provided is tentative and is subject to change without prior notice.