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Connections

IAAPA Summit: Latin America, Caribbean 2025

In-Person
Mar 24 2025 - Mar 26 2025 | All Day
Ticket Required
Latin America Summit

Event Details

The event will start at 8 a.m. on March 24, and will end at 8 p.m. on March 26. 

If you also register for the Post Tour, the estimated time for being back to Presidente InterContinental Mexico City hotel on March 28 is 9 p.m. 

For more details regarding sponsorship opportunities, please contact Ana Karen Peña.

 

See you in Mexico City in 2025!

Mexico City is ready to welcome the leaders of the region's parks and attractions industry. Get ready for three days of cutting-edge knowledge, professional and trade connections, EDUTours, innovation and much more. Plus, you can extend the experience with two days of interesting and exciting Post Tour to entertainment facilities in Morelos and Puebla.

Ticket Required
Region:
Latin America, Caribbean
Event Time: All Day
Venue: In-Person
Location: Mexico City, Mexico
Session Type: Connections
Continuing Education Units: 10

Pricing Details

PRICINGMemberNonmember
IAAPA Facility/Individual Member
490.00
IAAPA Member Manufacturer/Supplier/Consultant
690.00
Non-Member
990.00

AGENDA

24-Hour Time

Monday | March 24

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Registration and Trade Connections

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Opening Ceremony

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Interactive Activity

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Experience Design and Intelligence

This session will focus on four pillars of experience design: paradigm, process, strategies and competencies, and management. We will also focus on how leveraging these components promotes organizational and individual experience intelligence (XQ).

Speaker

Mat Duerden Professor and Chair, Department of Experience Design and Management, Marriott School of Business, Brigham Young University

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Coffee break and Trade Connections

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Teamwork and Quality of Service as a Differentiator in the Industry

Challenges, outcomes and implications resulting from obtaining the Forbes recognition for Parks, told by Grupo Xcaret itself, the only park in the world that has obtained this recognition.

Speaker

Elizabeth Lugo Managing Director, Parks, Tours and Shipping, Grupo Xcaret

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Edutalk: Young Professionals, New Togetherness

Explore how guest and employee expectations are transforming the attractions industry, highlighting the key role of young professionals. In a world that increasingly values authenticity, sustainability, and collaboration, Freddi will discuss how new generations drive change with creativity and a community-focused vision, fostering a “New Togetherness” that redefines innovation and intergenerational connection.

Speaker

Massimiliano Freddi - ICAE CEO, Wonderwood

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Solutions Talk: Global Fun Partners, Diamond sponsor

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Lunch and Trade Connections

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The Power of Positive Leadership

Explore how positive leadership strategies impact your organization’s bottom line. Leading with trust, empathy and inclusion, authentically valuing your employees. Explore the theory, learn the data, and experience the impact in real time.

Speaker

Heather Barnes Founder & CEO, Improv @ Work LLC

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Presentation Hasbro City

Introduction to Hasbro City in preparation for their visit that evening.

Speaker

Emiliano Limón Vice President, Marketing Partner and Board Member REIL

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Operational Challenges Every Leader Should Know How to Address: Tips to improve your results

Hear from a Universal Destinations & Experiences leader how to focus on key leadership approaches that drive team member engagement and ownership within your park teams.

Speaker

Doug Akers, ICAE Vice President, Park Operations, Universal Beijing Resort

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Reception at Hasbro City

Enjoy a visit to Hasbro City, a themed FEC and the first multi-brand Hasbro attraction of its kind in Latin America. The park offers a variety of interactive and immersive experiences, games, attractions and merchandise based on popular Hasbro brands such as Transformers, Monopoly, My Little Pony, Power Rangers and Nerf. Attendees will enjoy a behind-the-scenes tour and exclusive use of its attractions.

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Transportation to Hotel Presidente Intercontinental

Please Note: Agenda is subject to change

Know Before You Go

See What Our Members Are Saying

Discover how IAAPA membership has positively impacted businesses across the attractions industry

    • Jamie Flaherty - Headshot of man

      From the M&S side I love the app and its come so far in recent years. No matter if you are on the M&S side or park side be sure down download and spend some time in the app before the show. There are people and companies in the building next week at IAAPA Expo who you want to meet with but don’t even know they are attending - the app is your answer!

      Jamie Flaherty, ICAE
      VP, Business Development and Marketing | Netserv Applications
    • Brett Beadle - Headshot of women

      We’ve really enjoyed working with the Connect+ platform over the past few shows. It’s been a game-changer in helping us connect with attendees more efficiently and keep track of meaningful conversations throughout the event. The interface is intuitive, and the personal training session helped our team feel confident using all the features right away.

      Brett Beadle
      Digital Marketing Specialist | Gateway Ticketing Systems, Inc.
    • Megan Gannon - Headshot of women

      Connect+ is a great tool that I can use to prepare and participate in IAAPA events. Being able to see the attendee list allows me to strategize what conversations and meetings I want to have ahead of time, and I can connect with those people directly in the app. It also keeps me organized during an event. Each day will have a full schedule, and if I turn on push notifications, it will let me know what event is coming up and where it is so I can stay on track.

      Megan Gannon
      Business Development Manager | Themed Entertainment
    • Cassidy Newman - headshot of women

      IAAPA Expo is always a whirlwind, but IAAPA Connect+ kept me organized and focused. Before the show, I was able to map out my entire experience, from scheduling meetings to bookmarking EDUSessions and booths I wanted to visit on the show floor. During the event, I just pulled out my phone and the app guided me through my schedule, ensuring I didn't miss a thing. It was like having a personal assistant dedicated to making my expo experience a success. I felt more organized, more connected, and more confident than ever before. I can't imagine attending another IAAPA Expo without it!

      Cassidy Newman
      Managing Director | Carousel Communications
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