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Webinar: Research on COVID-19 Consumer Behaviors and Reactions

Event Type: Education
Venue: Online
Region: IAAPA Global
Member Price: $0 | Nonmember Price: $0
Credit Hour(s): 1

1-2 p.m. ET

Join IAAPA's Director of Industry Research and Analysis, Melissa Teates, in a review of global research on consumer behaviors and reactions to the COVID-19 pandemic. Learn what actions consumers are willing to take and what they will expect when visiting public venues.

In addition, we will look at attendance data post-9/11 and during the 2008-2009 economic downturn to explore how consumers reacted. Findings will be reviewed at the global, regional, and key country levels and links to the data sources will be provided allowing respondents to check for updates.

Participants will:

  • Understand how consumers are reacting globally to enhanced health and safety measures and guidelines for public venues
  • Receive links to data sources that are updated weekly
  • Understand how the effect of 9/11 on consumer behavior compares to COVID-19

A question and answer session will follow the webinar.

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Melissa Teates, Director, Industry Research and Analysis

Melissa Teates, CAE

Director, Industry Research and Analysis, IAAPA

Melissa has experience in business research, analysis, writing and project management. Her forte is taking myriads amounts of information and finding the key data that brings clarity to business issues and points to solutions.

She has held the positions of International Economist at the Association for Manufacturing Technology, Director of Industry Information and Research at the Paperboard Packaging Council and Director of Research at the American Society of Travel Agents. Currently, Melissa is the Director of Industry Research and Analysis for IAAPA.

At IAAPA, Melissa manages the Benchmarking report series, the Global Theme and Amusement Parks Outlook, and any ad hoc research projects. She also oversees the Market Penetration and Economic Impact studies for all four geographic regions (US-Canada, Latin America-Caribbean, Asia-Pacific, and Europe-Middle East/Africa). Further, Melissa is responsible for analyzing and presenting data from IAAPA’s research program in multiple formats as well as marketing the availability of research to the membership.

Melissa received a B.S. in Political Science from James Madison University, where she spent a lot of time programming in SPSS to analyze political data. She received her Certified Association Executive (CAE) certification from ASAE in 2007 and has renewed her CAE in 2010, 2013 and 2015.