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IAAPA Research

Research and Industry Data

IAAPA is the premiere source of global attractions research. IAAPA produces annual operational benchmark reports, regional economic impact studies, and an annual global outlook for theme and amusement parks that includes a projection of spend and attendance five years out. These reports are available to members as part of their membership package and available to non-members for purchase.

Additionally, IAAPA provides below useful links, data snapshots, and research briefs to members and non-members.

For more information, please contact [email protected]


IAAPA Research Reports

Please note that research reports that are downloaded or purchased are for the exclusive use of the person who accessed the report. Reports are not to be loaded on public share websites or made available in libraries including corporate and academic without the express permission of IAAPA.
 


IAAPA Member Survey on the Effect of COVID-19

IAAPA launched surveys in our Asia Pacific, North America, and Latin America regions asking attractions and manufacturer and supplier (M&S) companies about the effects of reactions to the situation created by COVID-19.

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IAAPA Themed Attractions Benchmark Report

The IAAPA Themed Attractions Benchmark Report presents the latest information on Attractions operations from around the world. The study presents metrics on a range of facility activities including average demographics, revenue, expenses, pricing, admissions, visitor demographics, and human resources. The study is updated annually.

The report is complimentary for IAAPA members as a member benefit and is available for purchase by non-members for $499. 

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IAAPA Museum and Science Centers Benchmark Report

The IAAPA Museum & Science Centers Benchmark report presents the latest information on FEC operations from around the world. The study presents metrics on a range of facility activities including average demographics, revenue, expenses, pricing, admissions, visitor demographics, and human resources. The study is updated annually

The report is complimentary for IAAPA members as a member benefit and is available for purchase by non-members for $499. 

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IAAPA Zoo and Aquarium Benchmark Report

The IAAPA Zoo & Aquarium Benchmark Report presents the latest information on Zoo and Aquarium operations from around the world. The study presents metrics on a range of facility activities including average demographics, revenue, expenses, pricing, admissions, visitor demographics, and human resources. The study is updated annually.

The report is complimentary for IAAPA members as a member benefit and is available for purchase by non-members for $499. 

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IAAPA Amusement Park Benchmark Report

The IAAPA Amusement Park Benchmark Report presents the latest information on amusement park operations from around the world. The study presents metrics on a range of park activities including average demographics, revenue, expenses, pricing, admissions, attractions mix, visitor demographics, and human resources. The report is updated annually.

The report is complimentary for IAAPA members as a member benefit and is available for purchase by non-members for $499. Email [email protected] to request the table of contents for more detail.

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IAAPA Global Theme and Amusement Park Outlook 2019-2023

The IAAPA Global Theme and Amusement Park Outlook is an overview of the global theme and amusement park industry based on data and development information collected in 2018 and 2019. The report covers attendance, in-park spending, and per cap spending. It also provides an outlook forecast for the years 2019-2023.  The report is updated annually.

The report is complimentary for IAAPA members as a member benefit and is available for purchase by non-members for $999. Email [email protected] to request the table of contents for more detail.

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IAAPA North America Economic Impact Study

The IAAPA North America  Economic Impact Study estimates direct and indirect economic impacts for the attractions industry in the North America region. 

Data was provided for key countries/states/provinces including United States, Canada, Florida, California, and Ontario. The study provides revenue impacts, employment numbers, and employee compensation for the attractions and for off-site visitor spending generated by their visit to the attraction.

The report is complimentary for IAAPA members as a member benefit and is available for purchase by non-members for $999. Email [email protected] to request the table of contents for more detail.

 

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IAAPA Water Park Benchmark Report

The IAAPA Water Park Benchmark Report presents the latest information on water park operations from around the world and is based on data. The study presents metrics on a range of park activities including average demographics, revenue, expenses, pricing, admissions, attractions mix, visitor demographics, and human resources. The study is updated annually.

The report is complimentary for IAAPA members as a member benefit and is available for purchase by non-members for $499. 

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IAAPA FEC Benchmark Report

The IAAPA FEC Benchmark Report presents the latest information on FEC operations from around the world. The study presents metrics on a range of facility activities including average demographics, revenue, expenses, pricing, admissions, visitor demographics, and human resources. The study is updated annually.

The report is complimentary for IAAPA members as a member benefit and is available for purchase by non-members for $499. 

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IAAPA Executive Summary - Benchmark Series

The IAAPA Executive Summary - Benchmark Series compares the results for the Amusement Park, Water Park, FEC, Zoo & Aquarium, Museum & Science Center, and Themed and Other Attractions Benchmark Reports. The study compares data across a range of facility activities including average demographics, revenue, expenses, pricing, admissions, attractions mix, visitor demographics, and human resources. The report is updated annually.

The report is complimentary for IAAPA members as a member benefit and is available for purchase by non-members for $499. 

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IAAPA Market Analysis: Latin America Attractions Overview

The overview includes information on the tax rates for attractions companies, tourism policies, the cost of importing attractions equipment, the process for importing attractions equipment, and the labor policies affecting the attractions industry in Latin America. The study covers theme/amusement parks, water parks, and family entertainment centers (FECs). The data is presented by region and by country.

These Latin American and Caribbean countries are covered in detail: Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Mexico, Peru, Puerto Rico, and Venezuela. 

The report is complimentary for IAAPA members as a member benefit and is available for purchase by non-members for $999.

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IAAPA Asia Pacific Economic Impact Study

The IAAPA Asia Pacific Economic Impact Study estimates direct and indirect economic impacts for the attractions industry in the Asia Pacific global region. Data was provided for key regions/countries including Australia, China, Hong Kong, India, Japan, Malaysia, Singapore, South Korea, Thailand, Taiwan, and Vietnam. 

The study provides specifically revenue impacts, employment numbers, and employee compensation for the attractions and for off-site visitor spending generated by their visit to the attraction. Attraction segments covered include theme/amusement parks, water parks, and family entertainment centers (FECs).  

The report is complimentary for IAAPA members as a member benefit and is available for purchase by non-members for $999. Email [email protected] to request the table of contents for more detail.

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IAAPA Economic Impact of the Attractions Industry in Latin America

The IAAPA Economic Impact of the Attractions Industry in Latin America study provides estimates of numbers of facilities, attendance, revenues, off-site spending, employment, and employee compensation for Latin American and Caribbean countries including Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Mexico, Peru, Puerto Rico, and Venezuela. The study covers theme/amusement parks, water parks, and family entertainment centers (FECs). 

The study provides sales, employment, and employee compensation from the attractions themselves, as well as those supported by off-site visitor spending on expenditures such as hotels, restaurants, shopping, and transportation because of their visit to the attraction.

The report is complimentary for IAAPA members as a member benefit and is available for purchase by non-members for $999. Email [email protected] to request the table of contents for more detail.
 

  • Este reporte está disponible en inglés, portugués y español. 
  • O relatório está disponível no inglês, português e espanhol.

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IAAPA Europe Economic Impact Study

The IAAPA Europe Economic Impact Study estimates direct and indirect economic impacts for the attractions industry in the Europe region. Data is provided for the region and for 16 key countries including Denmark, France, Germany, Italy, Poland, and the United Kingdom. The study provides estimated attendance, revenue impacts, taxes paid, employment numbers, and employee compensation as well as  off-site visitor spending for Amusement Parks, Water Parks and FECs. Results are projected based on facility survey data, industry interviews, secondary research, and economic multipliers.

The report is complimentary for IAAPA members as a member benefit and is available for purchase by non-members for $999.

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2019 Serie de Referencia de IAAPA

Este informe incluye el resumen ejecutivo más los informes de parques de atracciones, parques acuáticos, FEC, atracciones temáticas, zoológicos y acuarios, y museos y centros de ciencia. Estos informes comparan datos en una variedad de actividades de las instalaciones, que incluyen datos demográficos promedio, ingresos, gastos, precios, admisiones, combinación de atracciones, datos demográficos de visitantes y recursos humanos. El informe se actualiza anualmente.

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2019 Pesquisa de Referência da IAAPA

Este relatório inclui o resumo executivo, além de relatórios de parques de diversão, parques aquáticos, FEC, atrações temáticas, zoológicos e aquários, e museus e centros de ciências. Esses relatórios comparam dados em diversas atividades da instalação, incluindo dados demográficos médios, receitas, despesas, preços, admissões, combinação de atrações, dados demográficos dos visitantes e recursos humanos. O relatório é atualizado anualmente.

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