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Webcast: How Mobile App Technology Helps Attractions Thrive: Connecting the Digital and Physical Experience. Presented by

Event Type: Education
Venue: Online
Region: IAAPA Global
Member Price: $0 | Nonmember Price: $0

With the pandemic accelerating digital transformation by over 7 years, technology has a critical role to play in future-proofing our attractions. In this live webinar with Mark Locker, technology expert and CEO & Founder of, discover how mobile app technology builds momentum across the entire guest lifecycle to drive brand activation, transform the guest experience and foster loyalty. Using best practice examples from across the industry, you’ll walk away with practical tips that help you leverage your digital channels to drive revenue, satisfaction, and engagement.

A question-and-answer session will follow the webinar.

Notes: This webcast will be presented in English and is free for IAAPA members and non-members; however, registration is required. Attendees are eligible to earn one continuing education unit (1 CEU) towards IAAPA recertification. For more information about the new exam based IAAPA Certification program visit



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formation about becoming an IAAPA Education Partner, please contact Bethany Graham at [email protected].


Mark Locker

Mark Locker

CEO & Founder,

Mark is the founder and CEO of, the leading provider of guest-facing mobile apps to the attractions industry. A passionate believer that tech can help real-world experiences thrive in the digital age, Mark is a regular speaker at industry events and conferences, showcasing how attractions can use mobile technology to enhance their physical experiences and generate rich guest insights that they can leverage to boost guest spending and engagement. He’s helped the world's biggest attraction brands, including Merlin Entertainments, San Diego Zoo and Butlin's.