Funworld Live!—the monthly video program from IAAPA News—goes beyond the pages of Funworld magazine and expands the conversation with thought leaders.
In this episode, merchandise experts share how to have a robust and sustainable retail operation at attractions of all kinds. Originally streamed live on Facebook in April 2021, the program can now be viewed in its entirety on the IAAPA News Hub.
Questions and answers include:
What items are your top sellers?
What products are guests asking for more of?
What is a winning formula to pull guests into a merchandise location?
How do you make look desirable using lighting, background music, and shelf positioning?
For visitors not at the park, how can you connect through online stores?
Guests appearing in alphabetical order:
- Elizabeth Hendrix, Hersheypark
- Damian Jackson, Blackpool Pleasure Beach
- Lura Migdal, Monterey Bay Aquarium