For smaller facilities, the decision to reopen is not always that obvious. Massimiliano Freddi, CEO of Wonderwood (Italy), shares his insights and discusses the process and challenges when reopening an attraction.
Audio
Timestamps
00:40 | About Wonderwood
01:49 | Doubting to reopen a small facility and decision making elements
03:43 | Negotiating with banks
04:10 | Understanding what other operators in the region do
05:18 | Talking to staff and renegotiating contracts
06:20 | Finding seasonal employees after the crisis
08:00 | Challenges and opportunities with suppliers
11:37 | Opportunities for communication with guests and future marketing (research)
15:17 | Reopening measures for adventure parks/ropes courses