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Webinar: How Social Media is Changing the Way Guests Eat

Event Type: Education
Venue: Online
Region: IAAPA Global
Member Price: $0 | Nonmember Price: n/a
Credit Hour(s): 1

1-2 p.m. ET

The omnipresent camera phone has had a seismic impact on the world of food. Learn how to take advantage of the foodie craze and the social media potential that comes along with it. Discover how to come up with crazy, bizarre, and unique food ideas that present well on social media to gain free media attention for your facility while simultaneously creating additional revenue streams. Explore real world examples of ideas that have worked and what the results were.

A question and answer session will follow the webinar.


Jeremy Hoyum, COO, Franchisee Urban Air Adventure Parks

Jeremy Hoyum

COO, Franchisee Urban Air Adventure Parks

Jeremy has more than twenty years of experience in bowling and family entertainment centers. Currently the COO at Franchisee Urban Air Adventure Parks, Jeremy believes that the success of the family entertainment industry revolves around providing a critical service to communities by helping to create memorable experiences for family and friends. Prior to joining Urban Air Adventure Parks,  as the owner/operator at Jake’s Unlimited in Mesa, Arizona, Jeremy helped to create the Amazing Jake’s brand and change the big box pizza concept. 

As a former paratrooper in the US Army, Jeremy brings leadership, discipline, and problem-solving ingenuity to all aspects of his operational success. Jeremy has a BA in Business Management from the Arizona Institute of Business and Technology.

Barry Zelickson, Owner, Big Thrill Factory

Barry Zelickson

Owner, Big Thrill Factory

Barry has the pleasure of being a part of a great team that took Big Thrill Factory from a concept in 2013 to be named the Top FEC of the World (North America) in 2017. He currently is focused on the continued development and growth of the BTF brand. In addition, Zelickson has extensive work and ownership experience with both large and small corporations including SVP of Border Foods, a regional franchisee in the QSR industry and Spooky World where he developed, opened and operated this nationally acclaimed seasonal Halloween theme park.

Brandon Willey, CEO, Hownd

Brandon Willey

CEO, Hownd


Brandon has 15 years of executive leadership experience in business operations, product development, sales, and marketing. As Founder and CEO of Hownd, an effortless foot traffic platform for FECs and Attractions headquartered in Tempe, Arizona, he has developed a passion for the attractions industry as well as a broad knowledge of the local marketing ecosystem and experience economy.