Printer Friendly, PDF & Email

Webinar: Food and Beverage Case Study: Santa’s Village AZoosment Park

Event Type: Education
Venue: Online
Region: IAAPA Global
Member Price: $0 | Nonmember Price: $29
Credit Hour(s): 1

1-2 p.m. ET

Review the case study of the food and beverage division of Santa’s Village Park in Dundee, Illinois. Learn how an analysis from top industry experts established benchmarks, provided actionable recommendations, and identified top priorities that you can apply at your facility. In this webinar you will learn about the strategies the team at Santa's Village AZoosment Park implemented, and the successful results that were generated.

A question and answer session will follow the webinar.


Ken Whiting

Ken Whiting, ICAE

President, Whiting's Foods

Ken has 40 years experience within the amusement parks and attractions industry. As President of his family’s business, his company operates food & beverage locations at the Santa Cruz Beach Boardwalk and other venues. Additionally he provides guidance to venues worldwide on growing revenue and profits within all in-park spending areas, and works with industry employers to improve workplace productivity, performance and development, with the younger, next generation of employees. He attended his first IAAPA Expo in 1979, and has since become a long time committee volunteer and regular Expo and webinar presenter. In addition to his current role as a member of the IAAPA Board of Directors, he sits on the North American Regional Advisory committee, facilitates the Institute for Attractions Managers program, and is a past Chair of the Food and Beverage Committee.

Lenny Freund, Owner, Freund Family Foods

Lenny Freund

Owner, Freund Family Foods

For over 30 years, Lenny has been a highly successful, of the entertainment industry. He has extensive experience in general management, major capital expansions, and in-park revenue with special emphasis in leisure food service development and management. Currently Lenny is the owner operator of Freund Family Foods, a traveling food concession company providing food and beverage service to some of the country's largest fairs, festivals and special events. Lenny also provides food service consulting services to the leisure recreation industry. His career began as a food and beverage Operations Manager at the 1982 World’s Fair in Knoxville, TN. Since then he has held senior leadership positions as Food & Beverage Manager, Director of Revenue and as VP/General Manager of some of the country’s finest theme and water parks, including; Six Flags in several properties, Schlitterbahn and Dorney Park & Wildwater Kingdom. An active industry volunteer, Lenny is past member of the IAAPA Food and Beverage Committee.

Bernie Campbell

Bernie Campbell, ICAE

MA Regional VP Sales, Whirley-Drinkworks!


Bernie has been with Whirley-Drinkworks! for over 30 years. He has provided valuable guidance to numerous Theme parks and attractions making Souvenir vessels a key component of any park’s revenue stream. Whirley-Drinkworks! specializes in the manufacturer of refill/souvenir vessels throughout the world. Along with Bernie, Whirley has worked to pioneer the refill/souvenir container offerings for the Amusement Park and Attractions Industry. Bernie is currently the Chair of IAAPA’s Food and Beverage Committee.