How SeaWorld Orlando profited by using existing infrastructure in a new way
February 19, 2021By Scott Fais
It's never too early to plan ahead for the holidays and use existing infrastructure in a new way. From asking the right questions to involving every department early in the development, SeaWorld Orlando strategically added a guest ice skating attraction over the holidays as a new winter attraction. The park shares how it created the new experience safely by using existing infrastructure.