Funworld
Skating to New Revenue
How SeaWorld Orlando profited by using existing infrastructure in a new way
February 19, 2021By Scott Fais
While Christmas has come and gone, a lesson from using existing infrastructure in a new way can serve as inspiration year-round. From asking the right questions to involving every department early in the development, SeaWorld Orlando strategically added a guest ice skating attraction over the holidays as a new winter attraction. The park shares how it created the new experience safely by using existing infrastructure.