Strap yourself in for an exciting ride as Europe’s biggest attractions and theme park event arrives in London next month
Returning to London for the first time in over ten years, IAAPA Expo Europe is a one-stop shop for the latest tech, innovation and trends driving the leisure industry and creating magical and memorable guest experiences
Europe’s largest and most exciting leisure industry expo splashes down in London next month as UK tourism and attractions ride the wave of recovery. IAAPA Expo Europe returns to the capital for the first time since 2011, driving innovation, technology, and sustainability across the recovering ‘experience’ market, attracting industry leaders from the biggest theme parks to hotels, local attractions, and zoos.
From rollercoasters to log flumes, apps, special effects, and smellscaping, the Expo takes place September 12th -15th and will be jam-packed with the latest tech and innovation from businesses, services, and suppliers across the globe, all responsible for creating magically memorable experiences at visitor attractions worldwide.
The event is the flagship European trade show of The Global Association for the Attractions Industry, with the UK representing the largest membership in EMEA including much-loved attractions Blackpool Pleasure Beach and industry-giant Merlin Entertainments, parent company to The London Eye, Thorpe Park, and SEA LIFE Aquariums.
IAAPA is set to deliver one of the most dynamic Expos yet, with thousands of UK and international leisure industry professionals from around 90 different countries able to network with colleagues, explore the latest developments, discover new products and services, and expand their knowledge with the help and support of industry experts.
Over 500 exhibitors will take to the enormous trade show floor, encompassing fully half of the entire ExCeL Docklands exhibition venue. Opening on the 13th September, the event includes not only the trade show, but also a four-day education conference with leading industry professionals giving unique insights from the 12th.
Peter van der Schans, Executive Director and Vice President of IAAPA EMEA said: "With less than a month until we open the doors of the London ExCeL for IAAPA Expo Europe, the IAAPA team finalises plans for incredible learning opportunities, networking moments, and more that can only be found at the leisure industry’s premier annual event."
Conference highlights include:
Monday 12th September
Sustainability Day at Chessington World of Adventures Resort
A full-day programme dedicated to the important issues and topics facing the global attractions industry regarding environmental, social, and economic sustainable operations.
Water Park Day
Water park owners, operators, designers, and manufacturers come together to share best practices and learn about current trends in the water park industry including the psychology of play, water park health and safety issues, revenue operations, and design principles.
Tuesday 13th September
Foodalicious: New Trends and Ideas to Innovate Your Food and Beverage Experience
This session is a chance to learn from industry leaders who have been innovating food and beverage operations from pricing to promotion.
Learn more about the Metaverse - augmented reality (AR), virtual reality (VR), NFTs, and Web3 and how it could impact the attractions industry. Find out how it can and will shape the future of the (virtual) world and beyond.
Wednesday 14th September
TEA Presents: The Things We Miss When Creating Attractions
The Themed Entertainment Association (TEA) takes a look at different areas of the attraction creation process. Speakers will highlight the importance of sensory elements, communication and accessibility in storytelling, designing with future operations in mind, and designing sustainably.
Young Professional Forum and Reception
IAAPA Foundation invites young professionals to network and learn from global attractions industry leaders and veterans. Attendees can ask their most pressing career-related questions and pick the minds and experience of successful attractions professionals. The forum is followed by a reception for young professionals for continued networking, discussion, and professional development.
Thursday 15th September
Planet Attractions Presents: How to Make Friends and Influence People - Working with Influencers
In a world where online opinion can make or break a business, it's crucial for those in the consumer-facing attractions industry to understand how to work with their fanbase in a constructive way, helping them to create content and experiences which will ultimately benefit everyone involved.
The IAAPA Europe Economic Impact Study provides the direct, indirect, and induced economic impacts generated by the attractions industry at the regional and country level. IAAPA will share preliminary results from the latest report, followed by a discussion with leaders on things they wish they knew before making a capital investment.
IAAPA Expo Europe 2022 takes place at London’s ExCeL, a state-of-the-art venue boasting a 100-acre waterfront campus, with seven on-site hotels, over 40 cafes, bars, and restaurants. So far, more than 500 exhibitors are registered to participate and showcase their latest products and services, including state-of-the-art rides, virtual reality, motion simulators, design and theming, food and beverage, health and safety, point of sale, playground equipment, arcades and coin machines, and pools and water equipment.
Register for press credentials to attend the event here.
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IAAPA is a diverse and dynamic community of global attractions professionals. As the largest international trade association for permanently located attractions, IAAPA unifies the attractions community, connects people to learn and grow together, and strives to promote the highest professional standards for excellence and safety around the world.
Founded in 1918, IAAPA represents leading industry attractions and supplier companies, consultants, and individual members from more than 100 countries. Members include professionals from amusement parks, theme parks, attractions, water parks, resorts, family entertainment centres, zoos, aquariums, science centres, museums, cruise lines, manufacturers, and suppliers.
The association’s global headquarters and North America office are in Orlando, Florida, U.S. IAAPA also maintains offices in Brussels, Belgium; Hong Kong, China; Shanghai, China; and, Mexico City, Mexico. Visit IAAPA.org or connect through IAAPA’s social media channels: @IAAPAEMEA #IAAPA