IAAPA Previews New Global Brand at IAAPA Attractions Expo 2018
ORLANDO, Fla., US (Nov. 13, 2018) – IAAPA, the global association for the attractions industry, today unveiled its new brand at the Kickoff Event during IAAPA Attractions Expo 2018 in Orlando, Florida. The reveal of a new logo and brand identity system took place as the association concluded its 100-year anniversary celebration, demonstrating its readiness to support the global attractions industry well into the next 100 years. The association will introduce its new brand image across all communications channels starting Jan. 1, 2019.
“This new identity is the result of a thoughtful, three-year strategic initiative led by many IAAPA members,” said Jeff Klocke, chairman of the IAAPA Branding Taskforce and vice president and general manager of Pacific Park on the Santa Monica Pier. “Through surveys, interviews, and research we came to better understand how members view IAAPA, and what services and resources they need and want from the association. IAAPA members shared they value the vast diversity found within our industry, and view IAAPA as the source to make lasting connections and feel inspired.”
The resulting new logo includes a wide, bright color palette representing the diversity of professionals and constituencies that make up the global attractions industry. The burst in the middle conveys the sparks of inspiration when individuals come together, and the strong, solid IAAPA letters reflect the strength of the industry while the flares signify forward movement.
In addition to a new brand image, IAAPA’s three Global Expos will also receive new names beginning in 2019 — IAAPA Expo Asia, IAAPA Expo Europe, and IAAPA Expo. Formally, IAAPA’s Global Expos were known as Asian Attractions Expo, Euro Attractions Show, and IAAPA Attractions Expo respectively.
“As IAAPA wraps up its centennial anniversary, we now look to build upon its history as we evolve, refresh, and strengthen IAAPA’s brand image for the attractions industry around the world,” said Andreas Andersen, 2018 chairman of the IAAPA Board of Directors and president and CEO of Liseberg. “While the IAAPA brand has a new look and feel, the association will continue to serve its members and uphold the highest levels of professional standards. IAAPA remains focused on helping produce safe and memorable experiences for all, and we look forward to this newest chapter in IAAPA history.”
Celebrating its 100th anniversary in 2018, the International Association of Amusement Parks and Attractions (IAAPA) began as an advocacy office in 1918. Since that time, IAAPA has become the largest international trade association for permanently located attractions. The organization is dedicated to the preservation and prosperity of the global attractions industry. As a non-profit entity, IAAPA represents more than 5,600 attraction, supplier, and individual members from more than 100 countries. Members include professionals from amusement parks, theme parks, attractions, water parks, resorts, family entertainment centers, zoos, aquariums, science centers, museums, manufacturers, and suppliers.
IAAPA helps members improve their efficiency, marketing, safety, and profitability while maintaining the highest possible professional standards in the industry worldwide.
The association's global headquarters is in Orlando, Florida, US. IAAPA also maintains offices in Brussels, Belgium; Hong Kong, China; Shanghai, China; Mexico City, Mexico; and Alexandria, Virginia, US. To learn more, visit www.IAAPA.org or connect through social media channels: @IAAPAHQ #IAAPA100.
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Editor’s Note: To download an image of the new IAAPA logo, visit http://bit.ly/2Qrqycy.
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