Regional Update: North America (August 2019)
BoulZeye Complements Attractions with New Pub
BoulZeye Pub & Attractions in Pointe‑aux‑Trembles, Montreal, Quebec, Canada, is a 36,000-square-foot entertainment center boasting 16 state-of-the-art bowling lanes, a two-story laser tag room, and 30 different virtual reality games including the popular “Chaos Jump,” developed locally in Montreal by Minority Media.
The center recently expanded by opening Pub BoulZeye, a relaxed eatery featuring a variety of gourmet dishes and a large selection of craft beers from the surrounding region. Pub BoulZeye offers thematic evenings on a regular basis, including an evening of humor hosted by comedian Alex Roof every Wednesday. There are also karaoke, DJs, and live performances.
“Our main product at BoulZeye is the creation of an experience, a memory that must be positive,” says Mathieu Huppé, co-owner of BoulZeye. “Our goal is that all those who leave the premises must smile and want to return after discovering BoulZeye. Our team is dedicated to making each visit unforgettable.”
Universal Running Event Races Through Hollywood Movie Sets
Universal Studios Hollywood held its inaugural Running Universal event with great success. When registration for the Saturday 5K Minion Run surpassed expectations, the park offered runners a second race the following Sunday. Thousands of runners began showing up at 4 a.m. for the race through the streets of the theme park. Many runners found it irresistible to stop along the way for photos with “Minions” movie characters posted at movie sets belonging to “Jaws” and “War of the Worlds,” and rides like “Fast & Furious – Supercharged.” The finish line was located at Universal CityWalk Hollywood. Runners received Running Universal T-shirts and collectible Minion pins to commemorate their participation.
Following the positive turnout, Running Universal will offer an autumn race at Universal Studios Hollywood with the “Jurassic World” 5K Run and Kids’ 1K Raptor Run on Nov. 16, 2019.