Regional Update: Europe, Middle East, Africa September 2019
Gröna Lund Adds New Ride For Summer 2019
“Snake” slithered into Gröna Lund this season. The ride helped the Stockholm park achieve record results, combined with its concerts program and balmy weather. A total of 382,404 guests passed through the gates in June, the highest number of visitors for the month in the park’s 136-year history.
Magnus Widell, CEO of Gröna Lund, called it a “fantastic” achievement and said it “gives us continued courage and the means to invest for the future.”
“Snake,” a sleek, black, FunTime attraction, offers intense thrills and moments of weightlessness as it sends riders spinning 40 meters up into the air.
“Snake” is a temporary ride, installed to keep visitors excited “as we wait for the B&M (Bolliger & Mabillard) ride coming to Gröna Lund in 2021,” explains Annika Troselius, public relations manager at Gröna Lund and Parks and Resorts Scandinavia. The “Snake” ride adds a new reason for guests to visit the Swedish park. It also creates a sense of urgency as it is a time-limited attraction. For 2020, “Snake” will move to one of the other parks in the group.
Children’s Edutainment Center Inspires Sense of Wonder at South African Winery
The Hazendal Wine Estate in Stellenbosch aims to delight visitors with a new children’s edutainment center called Wonderdal, the first of its kind in South Africa.
Children will find themselves in a magical, plant-filled world, “where learning becomes play and magic becomes reality.” Cute creatures called the Amuki will welcome them. These virtual guides will introduce guests to different interactive and educational exhibits.
Wonderdal takes children, ages 5 to 13, on a two-hour journey in which they will discover how to harness positive energy, how plants are grown, and how they can help care for the environment. The center, located close to Cape Town, is designed to be a playful learning experience. With trained supervisors on site, parents can drop off their kids and then relax in the Babushka Deli, taste Hazendal’s wines, or stroll through the grounds before returning to pick them up.
Experience design firm Formula D interactive designed and crafted the interactive exhibitions, while working closely with Hazendal’s owners. Attractions include a virtual “Wonder Garden,” combining projection and motion-tracking technologies, where children can learn how to grow and harvest plants. Kids can cook healthy meals for their Amuki friends in a touchscreen kitchen. They can even take photos with the Amuki, thanks to augmented reality.
Wonderdal successfully fuses education and entertainment at the wine estate. The attraction believes innovation happens “when classical formats are disrupted,” says Formula D interactive CEO Michael Wolf.