Regional Update: EMEA - June 2019
The Power of Three with Kongeparken’s ‘Stupet’ Ride
Kongeparken’s “Stupet” ride, which means “The Cliff,” launches this month. True to its name, the 24-seat drop tower from Funtime takes guests closer and closer to the edge, with three different ride programs that change throughout the day.
“We get people to dare more and more, and explore their boundaries,” says Håkon Lund, owner at Lund Gruppen Holding AS, which operates Kongeparken in Ålgård, Norway.
“Stupet” starts the day as a family-friendly observation tower, slowly raising and lowering people for panoramic views of the park’s scenic surroundings and the North Sea. In the afternoon, the ride becomes a drop tower, sending guests 80 meters high and plummeting down at 125 kph. During a third ride cycle used for one hour at midday, the ride could go either way, leaving guests guessing which cycle they’ll experience.
“We think a lot of people will progress from the viewing tower to the drop tower during the day,” says Lund.
“Stupet” is a place where heroes are created, or so the story goes at Kongeparken. The towering ride is located at the highest point of the park, 246 meters above sea level. Elaborate theming links it to the region’s Viking history and the ravens that reside on the neighboring mountain. “I’m very pleased with the storyline and how we took a normal, off-the-shelf drop tower and made it something special that fits with the region,” says Lund.
“Stupet,” Norway’s tallest drop tower, is a substantial investment for Kongeparken, to the tune of 30 million Norwegian kroner.
“It will increase attendance for the park; it will increase the time that people are willing to travel and the time that tourists stay,” says Lund. The cliffhanger of a ride is expected broaden Kongeparken’s reach, attracting teenagers and international visitors to the Rogaland region.
Alton Towers Reaches for the Stars
Alton Towers Resort has added Stargazing Pods to its accommodation lineup this year. The 102 Quonset hut-style cabins are a budget-friendly, camping-style option for overnight guests.
“More and more families are looking for affordable U.K. short-breaks where they can spend quality time together, try new things, and enjoy their favorite destinations. Alton Towers’ Stargazing Pods offer a truly unique experience,” says Ian Crabbe, divisional director for Alton Towers Resort.
Each pod sleeps up to four people in one double and two single beds. They provide heat, charging points, and Wi-Fi, as well as under-bed storage and a small terrace. Hawthorne Forest Products built the structures from sustainably sourced European whitewood.
Outside, families can gaze at the night sky through telescopes. During their stay, guests can pick up takeaway breakfast rolls and hot drinks, as well as sample restaurants and entertainment in Alton Towers’ other hotels.