Regional Update: Asia Pacific October - 2019
Sliding Above the Rainforest in Malaysia
From a forested hilltop to a swimming pool more than a kilometer away, Escape Theme Park’s newly opened water slide crosses above tree canopies and dashes through a natural rainforest.
At 1,140 meters, it’s one of the world’s longest water slides, providing a four-minute voyage.
“I’m always baffled by how rides are made so short and quick,” says Sim Choo Kheng, CEO of Sim Leisure Group, which owns the park in Penang, Malaysia. “I wanted to build rides that last a good few minutes, with nonstop smiles and giggles as visitors fly through the rainforest.”
To reach the beginning of the ride, climbing a towering staircase isn’t required. Instead, riders take a chairlift to the launch tower, sitting atop a 70-meter-high hill.
High-Tech Chic in Shanghai with Hello Kitty
A life-size hologram interacts with Hello Kitty in a theatre at the Hello Kitty Shanghai Times indoor theme park. Located in the heart of Shanghai’s shopping district, the three-floor attraction leverages technologies like projection mapping and giant interactive tablets.
Magic mirrors—in a barber shop or by a wardrobe, for example—detect visitors and enable fun pictures. At the same time, every room presents photo-ready moments with iconic Hello Kitty characters dressed in the style of three decades: 1930s Shanghai chic, the contemporary era, and the 1980s, a time when today’s young parents came of age.
“We try to utilize every meter of our wall and space to give visitors the best experience,” explains Vivian Peng, a vice president with the Shimao Group, which owns the project as well as the shopping center where the attraction is located. “Superstar” ticket holders, for example, who pay RMB 498, receive a golden passport and can play innovative themed video games, placed on walls in the corridors between exhibit rooms.