In times of crisis, it is important to have a plan. A comprehensive crisis communications plan will help minimize potential negative impact to a company’s reputation and disruption to its business.
The fourth edition of the IAAPA Crisis Communications Template is now available. This exclusive member benefit is a complimentary, customizable document designed to help facilities effectively plan for a crisis. It outlines the necessary steps to communicate to key stakeholders, including guests, employees, the local community, and partner organizations.
New additions to the template include: updates for how to use social media throughout a crisis, steps to hold a mock crisis drill with key stakeholders in the organization, considerations for responding to questions about a ride stop, and more. The IAAPA Crisis Communications Template is available in English, French, German, Italian, Portuguese, and Spanish. A condensed edition created specifically for family entertainment centers (FECs) is also available for IAAPA members.
To request a copy of the latest IAAPA Crisis Communications Template, e-mail [email protected] and include your IAAPA member number, name, e-mail address, company name, and preferred language.
The IAAPA Communications Team is always available to members to help provide communications guidance during a crisis through the 24/7.
Crisis Hotline, +1 703/299-5127. This number can also be shared with media seeking attractions industry information.