Creative at the Core
DEAR IAAPA MEMBERS:
We’ve all had some version of this experience: you tell a child where you work, and their face lights up as they exclaim, “That must be so much fun!” I know I’ve been asked by kids many times if my job is to feed the fish here at the Monterey Bay Aquarium. For some of you, visions of endlessly riding roller coasters or unlimited plays in the game room probably pop into children’s minds as they picture your “job.”
Adults have a similar reaction, but for a different reason. Often, their “How cool is that?” reaction reflects an intuitive sense that, at its core, our jobs are about applying creativity to the pursuit of generating delight.
This issue of Funworld celebrates the many ways that creativity is alive and well in our association’s membership and on display for our guests. New, immersive experiences—both actual and virtual—are all around us. The talented designers and producers who work for IAAPA members, as well as the bright minds employed by our facilities, are taking our industry to new levels of excellence.
This creativity extends as well to the ways we serve our guests, manage our businesses, and find ways to weave sustainable business practices into the fabric of our operations.
Albert Einstein once said, “Creativity is intelligence having fun.” He unwittingly summed up precisely what makes working in the attractions industry a labor of love. It also explains why our facilities attract legions of loyal fans. We promise to delight and surprise our guests in new and creative ways each time they visit, providing a superlative experience that will generate memories to last a lifetime.
Another interpretation of Einstein’s words? We’re all geniuses—we get to play at work! How cool is that?
Continued creative success,
2019 IAAPA Chairman of the Board