Christian Mikunda

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Christian Mikunda
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Short biography
Dr. Christian Mikunda is considered a mastermind of the experience economy and the founder of strategic dramaturgy. As a theoretician, he has been teaching at the University of Vienna for 30 years, was a visiting professor in Tübingen and Klagenfurt and guest speaker at Harvard University in Boston. As a practitioner, he optimises airports and retail with his company CommEnt, develops brandlands and shopping malls and finds the "red thread" for cities and regions.