Christian Mikunda
Company name
Christian Mikunda
Job title
Founder
Speaking at:
Host City Day: The Culture Business, Host City Day: F&B Insights, Host City Day: Retail Deep-dive
Host City Day: The Culture Business, Host City Day: F&B Insights, Host City Day: Retail Deep-dive
Short biography
Dr. Christian Mikunda is considered a mastermind of the experience economy and the founder of strategic dramaturgy. As a theoretician, he has been teaching at the University of Vienna for 30 years, was a visiting professor in Tübingen and Klagenfurt and guest speaker at Harvard University in Boston. As a practitioner, he optimises airports and retail with his company CommEnt, develops brandlands and shopping malls and finds the "red thread" for cities and regions.