From the Floor: accesso Talks Virtual Queueing
By Michael Switow
“The logistics of COVID-19 social distancing have created a new set of challenges for all of us. Six-feet-apart makes traditional queuing unworkable,” says accesso CEO Steve Brown. “While virtual queuing was simply an added convenience in the past, now it’s practically a necessity. We know how to do this at scale and we can help venues quickly solve this new challenge.”
With accesso’s Qsmart virtual queuing platform, guests are placed in virtual queues and notified by phone or a waterproof wristband when it’s their turn to ride. They are also sent a QR code to redeem their reservation.
Pre-COVID-19, guests would typically be spaced less than one meter apart. Now, though, public health rules often require two meters for social distancing. Even if attendance numbers are restricted, Brown points out the space required for physical queues has simply become too big for many rides and parks to accommodate.
Unlike timeslot-based reservation systems, accesso’s virtual queuing solution uses algorithms to adjust dynamically to variables like ride speed, changing guest throughput and downtime for ride cleaning or bad weather. The solution operates on a webpage and can also be integrated into an attraction’s existing app.
“The Qsmart virtual queuing platform is quick and intuitive,” says Brown. “accesso’s tech-driven solutions directly address our client-operators’ biggest concerns that have arisen from COVID-19—physical distancing, contactless payment, capacity management, and much more.”
Walibi Holland theme park in the Netherlands and Holiday World & Splashin’ Safari in the Unites States are early adopters of accesso’s latest solution. Both parks reopened with 100% virtual queues.
“We are pleased to participate in IAAPA Virtual Expo: Asia,” he adds. “This will be our first virtual expo, and we are looking forward to exploring this exciting new way of connecting with the industry.”