First IAAPA Virtual Expo Asia Launches This Month
For the first time, IAAPA will host a virtual expo to digitally connect global attractions industry professionals. Taking place from July 28 to 30—live daily from 2 to 6 p.m. China Standard Time (CST) and 8 a.m. to noon Central European Summer Time (CEST)—IAAPA Virtual Expo: Asia will offer attractions owners, operators, and buyers the opportunity to explore a virtual trade show floor, learn from education sessions and on-demand content, and make new contacts in virtual networking areas and lounges, all from their homes or offices. On the virtual trade show floor, exhibitors from around the world will have the chance to engage with attractions professionals, presenting their latest innovations and gaining exposure to their brands.
“We are excited to introduce our first IAAPA Virtual Expo to the Asia-Pacific market to meet the needs of our members during this time,” says June Ko, executive director and vice president, IAAPA Asia Pacific. “IAAPA Virtual Expo: Asia is a new, innovative way for IAAPA to provide a unique experience for global attractions industry professionals to learn, buy, and connect. And while this event is unlike any other IAAPA has hosted before, it will still deliver high-quality, engaging, and important content and opportunities that IAAPA is known for.”
With the click of a button on a computer, tablet, or smartphone, attendees will be transported to a virtual trade show, where they can visit exhibitors’ virtual booths to discover innovative products and services, chat with company representatives in real time, and view video demonstrations and digital collateral. In addition, attendees will be able to virtually meet new and familiar industry colleagues from around the world in networking areas and lounges.
Education sessions will take place daily at IAAPA Virtual Expo: Asia, and some sessions will feature a live chat room where attendees can ask questions, make comments, and answer live polls. Throughout the event, attendees will have unlimited access to on-demand content, which will also be accessible following the conclusion of the virtual expo, allowing them to learn at their leisure.
Registration for IAAPA Virtual Expo: Asia is free for IAAPA members and includes access to the virtual trade show floor and on-demand education conference. Nonmembers will need to purchase registration to gain access. Since IAAPA Virtual Expo: Asia is entirely web-based, registered attendees will need a computer, tablet, or smartphone and a strong internet connection to join.
Virtually Learn About Industry Trends and Best Practices
The education conference at IAAPA Virtual Expo: Asia will feature eight sessions that cover a variety of topics, including revenue generation, training, safety, edutainment, leadership, and more. Each education session at IAAPA Virtual Expo: Asia qualifies for one credit hour toward IAAPA Certification. Here’s a look at the upcoming sessions (see sidebar for a full schedule of dates and times):
Explore How Training Can Be Fun and Develop the Business and Team by Play
Learn how to build up your business strategy by play and how training can be fun with purposeful play by performance.
Global Attractions Safety: Theme Park and Amusement Rides
What does global media coverage tell us about attractions safety? What trends need our attention? This session will review coverage worldwide and discuss the information operators can collect to close gaps and use feedback in safety management systems.
Automation and Digitalization in Attractions Operations
Explore automation opportunities within visual media, rides, ride systems, ride safety, kiosks, admission control, food and beverage (F&B), retail, and guest wayfinding. Hear real-life examples of automation and digitalization from attractions in the Asia-Pacific region.
What Can Water Parks Learn from Theme Parks, and Vice Versa
Panelists from theme and water parks will compare their approaches to ticketing, safety procedures, queue management, passive capacity spaces, retail mix, and theming.
Learning Lab: Strategic and Tactical Approaches to Turbo-Drive Park Revenues
Learn about how to create a commercial culture, season pass and incremental ticket sales drivers, and secondary park spends, including F&B, ride photography, retail, sponsorship, and supplier deals.
The Odd Couple: Insights on the Changing Expectations of Safety in the Attractions Industry
Join a role-playing exercise between an attractions maintenance manager and an attractions external auditor sharing findings on common safety breaches found within a typical theme park. Interact with the disputed outcomes of the audit, as long-term solutions—such as predictive management of issues, preventative strategies, and proactive strategic planning—are debated.
How Interactive Edutainment Digital Content Empowers FECs in the Asia-Pacific Region
Explore how interactive educational digital content can empower family entertainment centers (FECs) to stand out from the competition and obtain sustainable and high-quality profits.
Some of today’s most influential leaders in the attractions business will discuss topics like what it takes to be successful in the industry of fun, maintaining focus on priorities, and building a company and culture that last into the future.
Explore the Virtual Trade Show Floor
Discover new products and services for the attractions industry without ever leaving the office with the interactive trade show floor.