Good News for Parrotheads: Margaritaville Enters the Ice Cream Market
You already have the “Cheeseburger in Paradise,” so naturally, here comes Margaritaville Ice Cream (Booth #4058) for dessert. Making its debut at IAAPA Expo, the ice cream is part of the $1.4 billion tropical-themed lifestyle brand founded by hitmaker Jimmy Buffett.
“This is exactly the target audience we want to grab,” said Rachael Stafford, CEO of Margaritaville Ice Cream. “We want fun environments, and amusement parks and attractions just fit perfectly with what we’re doing.”
The ice cream, sherbet, and sorbet—available in bars, tubs, and prepackaged cups—come in flavors like key lime pie, chocolate beachcomber banana, strawberry daiquiri, piña colada, and, of course, margarita.