Family Entertainment Center (FEC) Lunch: FEC Trends
Thursday, Nov. 19, 2020
12–2 p.m.
Room: S310ABCD
Shopping centers and malls are dying. Traditional brick-and-mortar stores are drying up in exchange for purchases made online from the convenience of our homes and then delivered to our doorsteps. But despite access to products at their fingertips, Millennial and Gen Z consumers still crave experiences. In fact, according to a recent study, entertainment square footage grew by 44.7% in US malls between Q1 2010 and Q1 2019. Engage in a lively discussion with a panel of seasoned and visionary retailtainment professionals and learn how to bring everything together to create full-blown immersive and entertaining retailtainment districts with events that attract guests to the combination of attractions, entertainment, retail, food and beverage, in order to retain consumers within the walls or boundaries of the shopping district and keep them spending.
FOOD AND BEVERAGE: Lunch buffet, coffee, iced tea and soft drinks
NOTES: Must be 18 years or older to attend. Separate ticket and Expo badge required for entry.
COST: $34 IAAPA Members; $59 Nonmembers. Tickets should be purchased in advance, as space is limited and may sell out. Expo registration is also required.
GOLD SPONSOR: Hownd
SILVER SPONSORS: Intercard; Moss Distributing; Player One Amusement Group