15:00-17:00
Friday, June 14
Location: Hello Kitty Shanghai Times
Hello Kitty characters come alive for the first ever Hello Kitty themed indoor theme park. The park spans three stories inside a mall on the city’s most famous shopping street. Attendees will experience various offerings at the park and hear from the park executives on how the park incorporates Shanghai traditional elements into international IPs.
Speaker: Vivian Peng, Vice President of Shimao Commercial & Themed Entertainment
Cost: IAAPA Members US$89
IAAPA Certification: 3 credit hours
Notes: Must be 18 or older to attend. EDUTours are only open to IAAPA members. Separate ticket and Expo badge required to attend. This event is not open to press.